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Online advertising grew almost 40% year on year in 2007 to a new high of over £2.8 billion, according to the latest IAB and PwC research released today. This makes the medium the third largest last year, up from being the smallest market sector in 2003, taking its share to 15.3% from 11.4% in 2006.… Continue reading UK Online Adspend Grows Almost 40% Year On Year In 2007

Adults living with children are 40% more likely to use the internet, according to research from the European Interactive Advertising Association (EIAA). Over 7,000 Europeans took part in the research, which found that over 70% of adults with children go online every week, compared with only half (52%) of those without. Those with children were… Continue reading Adults With Children More Likely To Go Online Than Childless

Online giant Google has announced that it is to allow keyword bidding on all terms typed into its search engine.Beginning on May 5, Google’s trademark complaint investigations will cease to monitor or restrict keywords for ads served to users in the UK and Ireland, reports Brand Republic.This will see the UK and Ireland move into… Continue reading Google To Allow Keyword Bidding On All Search Terms

Online shoppers are abandoning their baskets before buying because of website complications, according to a report from the Review Centre.Paul Nadin, founder of www.reviewcentre.com, said issues such as websites taking too long to load and not stocking specific products are some of the frustrations stopping consumers sealing the deal.“Shopping online is easy and quick, or… Continue reading Complicated Websites Turn Off Online Shoppers

Online shoppers are abandoning their baskets before buying because of website complications, according to a report from the Review Centre. Paul Nadin, founder of www.reviewcentre.com, said issues such as websites taking too long to load and not stocking specific products are some of the frustrations stopping consumers sealing the deal. “Shopping online is easy and… Continue reading Complicated Websites Turn Off Online Shoppers

E4.com is launching its first wave of online-only content since it relaunched as a multiplatform channel in January.According to a report in NewMediaAge (NMA), the new content includes original commissions such as web films, video games, animations and bespoke web content.Initially, the content will only be available online, but it may be broadcast on air… Continue reading E4.com Launching Web-Only Content

A new online poll reveals that almost 80% of the world’s teenagers use the internet to instant message their friends, preferring it to email.The second Global Habbo Youth Survey, which questioned 58,486 teens between the ages of 11 and 18 from 31 countries, also found that although 72% of teens still hold active email accounts,… Continue reading Instant Messenger More Popular Than Email With Teens

Yahoo! has unveiled a version of its mobile search service, oneSearch, which allows users to initiate faster searches using text or voice.The new oneSearch 2.0 application, which will be rolled out before the end of June, claims to offer improved results relevance through richer, more detailed search results by including a predictive text application for… Continue reading Yahoo! Unveils Voice Activated Mobile Search

A new online poll reveals that almost 80% of the world’s teenagers use the internet to instant message their friends, preferring it to email. The second Global Habbo Youth Survey, which questioned 58,486 teens between the ages of 11 and 18 from 31 countries, also found that although 72% of teens still hold active email… Continue reading Instant Messenger More Popular Than Email With Teens

New research from Ofcom has found that almost half of 8-17 year olds are social network users.The regulator’s survey of 5,000 adults and 3,000 children found that 49% of those aged between eight and 17 have a profile.British children were found to be heavy users of sites such as Bebo, Club Penguin and Habbo as… Continue reading Almost Half Of 8-17 Year Olds Use Social Networks