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Freeview sales for 2007 hit an all-time high with 9.7 million Freeview branded products sold, an increase of 64% year-on-year.The Gfk Q4 figures also reflect the success of Christmas sales with 3.8 million purchases, Freeview’s best quarterly figures to date.Freeview Playback, which now accounts for half of the total DTR market received saw sales jump… Continue reading Strong 2007 Sales For Freeview

Global net TV advertising revenues will reach US$123 billion in 2008, up 5.8% on 2007, according to a new report from Informa Telecoms & Media. From this 2008 total, net pay TV advertising will bring in US$18 billion, a figure which has doubled over the last five years. Pay TV will represent 15% of total… Continue reading Net TV Ad Revenues Forecast To Rise

ITV has signed a deal with Bebo which will give Bebo’s 40 million worldwide users access to premium ITV content.ITV will have a member profile on Bebo, and the ITV profile will host different media channels, each promoting individual programmes.Bebo users will be given the opportunity to become ‘fans’ of programmes, meaning they will be… Continue reading ITV Signs Video Deal With Bebo

A new study claims that advertising via TV and newspapers is the second most effective form of advertising behind emails at encouraging consumers to go online.The study, carried out by Response One, sampled 1,000 UK adults during January and February.It found that customer e-mails are 52% more likely than average to inspire a web visit… Continue reading Emails Most Effective At Getting Consumers Online

The BBC iPlayer has now launched on the iPhone and iPod touch, with the BBC’s head of digital media technologies saying that the Corporation is working on making the iPlayer available more browser-enabled devices over the coming months.Anthony Rose said: “We started with iPhone because it is the device most optimised for high quality video… Continue reading iPlayer Launches On iPhone

The BBC has today launched a new version of bbc.co.uk for mobile devices, which emulates the revamped online version of bbc.co.uk.New content on the site includes a new section for BBC Radio 1’s Newsbeat.Matthew Postgate, BBC controller of mobile, said: “The refresh of our mobile browser service comes at a critical moment in the development… Continue reading BBC Launches New Version Of Mobile Website

Digital only magazines have the potential to be hugely successful, but it is imperative that publishers get the distribution models right for their audiences. This was one of the themes at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’, with e-zines such as Dennis Publishing’s Monkey and the National Magazine Company’s Jellyfish, which… Continue reading Digital Magazines Could Be Hugely Successful

Nine out of ten adults are aware of digital television switchover, according to new research from Digital UK and Ofcom.The Digital UK/Ofcom Tracker Survey at December 2007 indicates national awareness of switchover has reached 89%, up from 66% at the beginning of Digital UK’s public information campaign in May 2006.The figure rises to 96% in… Continue reading Nine Out Of 10 Adults Aware Of Digital Switchover

Magazines should not just duplicate their content online, but rather use the medium as an opportunity to engage differently with users, according to one of the panellists at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’. Duncan Edwards, chief executive of The National Magazine Company, said: “Our perspective is not to put our… Continue reading Magazine Websites Should Not Just Duplicate Print Content

Magazines should not just duplicate their content online, but rather use the medium as an opportunity to engage differently with users, according to one of the panellists at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’.Duncan Edwards, chief executive of The National Magazine Company, said: “Our perspective is not to put our content… Continue reading Magazine Websites Should Not Just Duplicate Print Content