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A new report from JupiterResearch predicts that advertisers will spend $2.2 billion on mobile messaging, display ads, and search via mobile technology by the year 2012. Jupiter says that introducing portable media players (PMP’s) with internet browsing capabilities is likely to stimulate significant growth among those accessing wireless web and will create additional opportunities for… Continue reading Portable Media Players Will Expand Opportunities For Mobile Marketers

Dennis Publishing has said that its new digital only magazine, iGizmo, launched with over 100,000 subscribers last week.In addition to the high pre-launch subscriber base, iGizmo also carried a host of new advertisers for Dennis Publishing including Toshiba, O2, Toyota, and Misco. Dennis says that iGizmo offers advertisers rich media solutions with huge creative possibilities,… Continue reading Dennis Claims Success For New Digital Magazine

comScore has released a new study highlighting the changing dynamics of worldwide internet usage. According to the Digital World: State of the Internet report, in January 2008 the Asia Pacific region had more than 300 million internet users at least 15 years of age accessing the internet from work and home computers. This represents an… Continue reading New Study Highlights Changing Internet Usage

UK newspaper websites are not maximising their revenue earning potential because of the advertising models they use, according to a report from Ernst & Young.Brands need to revamp their online advertising models, target younger age groups and find alternatives to expensive giveaway promotions such as free CDs and DVDs if they want to safeguard their… Continue reading Newspaper Websites Need To Change Ad Models

JICIMS, the Joint Industry Committee for Internet Measurement Systems, has issued a request for proposals to media research companies, as the process to create an online planning currency continues.The RFP document is endorsed by the four JICIMS shareholders – the UK AOP, the IAB, IPA, and ISBA. Since its establishment last year, the body has… Continue reading JICIMS Looks For Research Proposals For Online Planning Currency

Annual revenues generated by mobile search services are expected to reach $4.8 billion by 2013, according to a new report from Juniper Research. The report says that while revenue generated by data charges associated with mobile search is significantly higher than that generated by mobile advertising at the present time, the gap will close over… Continue reading Mobile Search Revenues To Reach $4.8bn By 2013

More than 120 MPs have backed a plan to introduce a UK-wide local channel on the Freeview digital platform.The proposed local television network, Channel 6, put forward by a coalition of local TV operators and campaigners called United for Local Television, could carry local news, programming and advertising. It would also run ‘networked’ public service… Continue reading MPs Back Local Freeview Channel

The results of a new study from comScore show that non-newspaper readers in the US are likely to be younger than average online news consumers, while heavy newspaper readers are more likely than average to engage with traditional print news brands online. Heavy print newspaper readers show a strong skew towards older age segments, while… Continue reading Heavy Online News Consumers Are Not Newspaper Readers

GCap Media has acquired a majority stake in local social networking website welovelocal.com for £450,000.The deal will also see GCap pay for the existing cash in the company and will make further staged payments of £150,000 in total to the vendors as deliverables are met over the coming weeks.The welovelocal.com site helps people find the… Continue reading GCap Acquires Majority Stake In Local Social Networking Site

More than half of online social networkers between the ages of 13 and 49 never trust marketing material they receive and almost half say that internet advertising is driving them “insane”, according to a poll conducted by Facebook on behalf of Kyp Systems.Pop-ups are a particular source of irritation and 90% of the 800 people… Continue reading Social Networkers Don’t Trust Internet Advertising