More Digital articles

UK newspaper websites are not maximising their revenue earning potential because of the advertising models they use, according to a report from Ernst & Young.Brands need to revamp their online advertising models, target younger age groups and find alternatives to expensive giveaway promotions such as free CDs and DVDs if they want to safeguard their… Continue reading Newspaper Websites Need To Change Ad Models

JICIMS, the Joint Industry Committee for Internet Measurement Systems, has issued a request for proposals to media research companies, as the process to create an online planning currency continues.The RFP document is endorsed by the four JICIMS shareholders – the UK AOP, the IAB, IPA, and ISBA. Since its establishment last year, the body has… Continue reading JICIMS Looks For Research Proposals For Online Planning Currency

Annual revenues generated by mobile search services are expected to reach $4.8 billion by 2013, according to a new report from Juniper Research. The report says that while revenue generated by data charges associated with mobile search is significantly higher than that generated by mobile advertising at the present time, the gap will close over… Continue reading Mobile Search Revenues To Reach $4.8bn By 2013

More than 120 MPs have backed a plan to introduce a UK-wide local channel on the Freeview digital platform.The proposed local television network, Channel 6, put forward by a coalition of local TV operators and campaigners called United for Local Television, could carry local news, programming and advertising. It would also run ‘networked’ public service… Continue reading MPs Back Local Freeview Channel

The results of a new study from comScore show that non-newspaper readers in the US are likely to be younger than average online news consumers, while heavy newspaper readers are more likely than average to engage with traditional print news brands online. Heavy print newspaper readers show a strong skew towards older age segments, while… Continue reading Heavy Online News Consumers Are Not Newspaper Readers

GCap Media has acquired a majority stake in local social networking website welovelocal.com for £450,000.The deal will also see GCap pay for the existing cash in the company and will make further staged payments of £150,000 in total to the vendors as deliverables are met over the coming weeks.The welovelocal.com site helps people find the… Continue reading GCap Acquires Majority Stake In Local Social Networking Site

More than half of online social networkers between the ages of 13 and 49 never trust marketing material they receive and almost half say that internet advertising is driving them “insane”, according to a poll conducted by Facebook on behalf of Kyp Systems.Pop-ups are a particular source of irritation and 90% of the 800 people… Continue reading Social Networkers Don’t Trust Internet Advertising

Ofcom is to auction a large portion of radio spectrum for services such as mobile TV.The provisional deadline for applications is 10 April, with the auction likely to start at the end of April.Ofcom said the 1452-1492 MHz band, the so-called “L-Band”, could potentially be used for mobile multimedia services such as mobile TV, satellite… Continue reading Ofcom To Auction Radio Spectrum To Make Way For Mobile TV

Nearly 31 million people in the UK were surfing the web over the fourth quarter of 2007, according to figures released by BMRB. Although this is not a significant rise over the past few months, it is a 5.9% rise on the same period last year.This is reflective of the general theme of the figures… Continue reading Online Usage Round-Up Q4 2007

ITV has signed a deal to show all of this season’s Formula 1 races live on its broadband TV service.Beginning with this weekend’s Australian Grand Prix, the broadcaster will be offering new and exclusive interactive action and news plus post race highlight packages, located at itv.com/F1.As part of the deal, itv.com will stream live simulcasts… Continue reading ITV To Show Formula 1 Online