More Digital articles

Unofficial figures released by comScore last week show that the growth in the number of US web users clicking on Google ads is showing signs of slowing.Google’s paid clickthroughs were up just 3% year on year, and down 3% compared to January 2008.According to the comScore data, the February figures mark the second month in… Continue reading Google Clickthrough Growth Slowing

More than 20% of British 16-24-year-olds use the internet whilst watching television, whilst almost 70% of UK adults go online at some point whilst watching TV, according to a survey commissioned by Blinkx, the video search service.The report suggests that of those using the web while watching television, as many as 30% searched for products… Continue reading Over 20% Of UK Kids Online Whilst Watching TV

Advertisers will spend £3.4 billion online in 2008, a rise of 27% from the year before, according to new online ad spending figures released by eMarketer.Internet advertising spending will continue to show double-digit growth through 2010, said eMarketer, passing £4.3 billion in 2010 and exceeding £5 billion in 2012.Internet advertising should hold its own in… Continue reading Online Adspend To Rise 27% In 2008

Advertisers will spend £3.4 billion online in 2008, a rise of 27% from the year before, according to new online ad spending figures released by eMarketer. Internet advertising spending will continue to show double-digit growth through 2010, said eMarketer, passing £4.3 billion in 2010 and exceeding £5 billion in 2012. Internet advertising should hold its… Continue reading Online Adspend To Rise 27% In 2008

Ofcom’s latest digital television update, for the fourth quarter of 2007, reveals that there were 524,500 net UK household conversions to digital television (DTT), following 361,700 additions in the previous quarter.Freeview experienced its strongest quarter so far, with four million units sold, while the digital cable and satellite platforms together added over 280,000 digital households,… Continue reading 524,000 UK Households Went Digital In Q4 2007

A quarter of Freeview households in Wales and Northern Ireland – and a fifth in the Meridian and Anglia regions of England – will not have full access to the digital terrestrial TV channels after analogue switchoff, according to media regulator Ofcom.The coverage of Freeview’s three commercial multiplexes – home to Five’s network of channels… Continue reading Ofcom Reveals Switchover Problems

Outdoor giant JCDecaux has signed up major advertisers for its digital roadside network of screens, which aims to revolutionise the medium in a bid to attract new advertisers.Advertisers including Toyota, Lucozade, Ford, Yell.com and the BBC have agreed to come on board for the launch of the PrimeTime network of 20 digital roadside screens across… Continue reading JCDecaux Signs Major Advertisers For Digital Roadside Network

UK internet traffic to video websites increased by 178% between February 2007 and 2008, according to online intelligence service Hitwise.A Hitwise custom category of the top 25 video websites in the UK accounted for 2.22% of all UK Internet visits in February 2008, equivalent for one in every 45 internet visits that month.“Online video is… Continue reading Internet Traffic To Video Websites Increases 178%

BT has appointed former BBC policy adviser, Simon Milner, as its first head of media and convergence, as the telecoms giant makes further moves into television and online.The appointment is aimed at enhancing BT’s policy leadership and helping it to play a full role in converging communications and media markets.Emma Gilthorpe, group director of industry,… Continue reading BT Appoints Convergence Director

Google’s introduction of a search within search feature, which lets users stay on Google to find pages on sites such as Wikipedia, has reportedly upset some publishers.According to the New York Times, some publishers are not happy about this new functionality as they want people to search on their own pages and be exposed to… Continue reading New Google Search Feature Could Affect Publishers