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A new report from Efficient Frontier shows that Google accounted for 77% of total search spend in the first quarter of 2008. Return on investment (ROI) on Google improved by 24%, click-through rates (CTRs) improved by 19%, and cost per click (CPC) rates increased by 11% in the period between Q1 2007 and Q1 2008,… Continue reading Google Accounted For 77% Of Search Spend In Q1 2008

Google has revealed that it saw 20% growth in users clicking through to paid for ads in the first three months of 2008.The search engine giant also reported profit after tax of $1.3 billion (£655 million) for the first quarter of 2008.In March, figures from research firm comScore appeared to show that the growth in… Continue reading Google Reports First Quarter Growth

AOL’s ad network, Platform-A, served ads to 170 million US internet users in March, representing 91% of the total US online population, according to comScore figures for March.Advertising.com, the main component of Platform-A, accounted for the bulk of this reach, with more than 167 million US internet users.Yahoo! Network ranked second with a reach of… Continue reading AOL Is Top US Ad Network In March

Fiver has acquired the rights to online drama, Sofia’s Diary, marking the first time that an online UK-produced show has moved to TV.Sofia’s Diary is a multi-platform series which recently premiered on the social media network, Bebo.Starting from Monday 28th April on Fiver (see Fiver Gets Launch Date), the three minute programmes will be screened… Continue reading Online Show Sofia’s Diary Moves To TV

The Daily Mail has launched a beta version of its redesigned website, Mail Online.The relaunched website features content from the main site’s news, sport and showbiz sections and is updated from 9am to 7pm weekdays.The beta version of the new look Mail Online website has been running internally for three weeks but only opened to… Continue reading Daily Mail Launches Beta Version Of Redesigned Website

4oD, Channel 4’s catch-up service, is to be merged into the broadcaster’s core website, Channel4.com.The move, which is expected to take place next month, will allow Channel4.com users to watch programmes online up to seven days after transmission.It is understood that Channel 4 was originally going to merge the 4oD service into channel4.com once the… Continue reading 4oD To Move To Channel4.com

ITV is partnering with BT to offer its archive on-demand over the internet to international broadcasters.According to a report in Broadcast, BT Media & Broadcast has developed a digital content store for ITV’s archive, based upon its BT Mosaic service.This service will allow ITV to edit programmes for distribution across a variety of networks and… Continue reading ITV To Offer On-Demand Archive Globally

The much-repeated phrase of Martin Sorrell – that Google is neither friend nor enemy to agencies, but rather a frienemy – seems to have run its course at WPP.Others still embraced it – Maria Louise Francoli, CEO, MPG, said that Google was a threat but a “good threat” from the conference platform at the C… Continue reading No Longer A Frienemy?

Channel 4 and Global Radio are reportedly looking at how to combine their digital radio transmission services.With its takeover of GCap Media (see Global Radio To Acquire GCap For £375m) Global inherits the first DAB multiplex, while Channel 4 won the licence to run the second multiplex last July (see Multiplex Win Signals New Era… Continue reading Channel 4 And Global Radio Could Combine DAB Services

Derek Jones, MediaTel Group managing director, announces the launch of a new online trading system and the benefits it will offer the industry.Maybe it is a timely coincidence that we should announce the start of a trial programme for DELTA, our new booking and trading system for online, at the same time as the whole… Continue reading New Online Trading System To Bring Efficiencies To The Buying Process