More Digital articles

US internet advertising revenues for the first six months of 2007 were nearly $10 billion, setting another new record and representing a nearly 27% increase over the first half of 2006, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). US internet advertising revenue totaled nearly $5.1 billion for the… Continue reading US Online Adspend Sets New Record

CBS Outdoor’s new cross-track projection (XTP) digital advertising screens will begin testing their full motion video in London this week.The XTP units will go ‘live’ from Friday at Euston station for a four-week observation period, with three more units to be installed on the station’s southbound Victoria platform ahead of a full commercial launch next… Continue reading CBS Outdoor To Launch Full Motion Video Trial

According to a new report from eMarketer, 24% of the 34.3 million US child and teen internet users will visit virtual worlds once a month in 2007. The online research firm adds that this figure will rise to 34% in 2008 and 53% by 2011. According to its Kids and Teens Online: Virtual Worlds Open… Continue reading 24% Of Young US Internet Users To Visit Virtual Worlds

Advertising.com has published the findings of a new US study, which reveal that 62% of survey respondents are viewing video online and are comprised mostly of those ages 35 and older viewing news clips. Analysed by age group, 31% of 18 to 34 year olds watch streaming video, while 69% of consumers ages 35 and… Continue reading New Study Reveals Online Video Viewing Habits

IPC Connect has appointed Kevin Brown to the new role of digital development director across its portfolio of women’s brands, including Look, Chat, Pick Me Up and Now.Previously head of interactive at Virgin Media Television, Brown joins IPC Connect this week with a remit to deliver a comprehensive digital strategy building on successful Connect digital… Continue reading IPC Appoints Digital Development Director

A new study from Taylor Nelson Sofres has found that three quarters of US online video viewers watch more video than they did a year ago, whilst more than one half expect to watch even more next year. Almost two-thirds of respondents say that they preferred keeping ads on video web sites if it meant… Continue reading Online Video Viewers Watching More Video

New figures from the Internet Advertising Bureau (IAB) show that UK internet advertising has recorded above-expectation 41.3% year on year growth in the first half of 2007. This takes the sector to a half-year high of £1,334.3 million – compared to £917.2 million a year ago – lifting online advertising’s market share to 14.7%. The… Continue reading UK Internet Advertising Records 41.3% Year On Year Growth

The website of popular national newspaper, the Sun, has broken the 10 million unique user (as defined by ABCe) barrier , with a record figure for August.Whilst the print incarnation saw its circulation fall to under 3.2 million in August (see ABC National Newspaper Round-Up: August 2007), the ABCe said the site attracted almost 10.6… Continue reading Sun Website Gets 10 Million Unique Users

Music is going to continue to lead the market for online distribution, according to Screen Digest. The research company forecasts that by 2011, 191 million single tracks and 21 million albums will be downloaded, with UK revenue at £285.6 million. Dan Cryan, music analyst, said: “The rapid growth of online music constitutes an invaluable lifeline… Continue reading Music To Lead Online Distribution Market

Ovum, the analyst and consulting company, has announced the fastest growing broadband markets, highlighting key factors that have helped shaped them. The report benchmarks countries from Asia-Pacific, Western and Eastern Europe and the Middle East & Africa. Infrastructure competition, relative pricing and regulatory involvement have been identified as common factors that are driving broadband growth… Continue reading Fastest Growing Broadband Markets Revealed