More Digital articles

Using the internet as a source of entertainment has overtaken business and investment as the second largest paid content category on the web during the first half of 2004, according to the US Online Publishers Association (OPA). The entertainment category, which was fueled primarily by growth in the music sector, grew by 78.3% to £182.8… Continue reading Entertainment Spurs Online Paid Content To $853 Million In H1 2004

The US internet access services market is expected to have strong single digit growth over the next five years, with broadband revenues remaining as the single largest driver in this sector. As demand for internet dial-up services continue to decline, access to the web via broadband is expected to remain strong in both the consumer… Continue reading US Internet Access Market Continues To Grow

Email is being accepted as a marketing tool, with over half of consumers wishing that it would replace telemarketing, however, a new study from Doubleclick revealed that two-thirds of emails received are still considered as spam. As well as 49% of people surveyed seeing email marketing as a replacement for telemarketing, 45% of respondents said… Continue reading Email Becomes More Popular As A Marketing Tool

Broadband is expected to reach 41% of all European homes by the end of 2008, growing from this year’s predicted target of reaching 20% (33.5 million) of all homes, says Strategy Analytics. However, the report Broadband In Europe: Competition Heats Up At Last shows, due to a lack of competition, the smaller ‘more nimble’ countries… Continue reading Broadband To Reach 41% Of European Homes By 2008

New projections out today from eMarketer show that 2004 is likely to be another boom year for US online advertising, with spending expected to increase by 28.8% year-on-year to $9.4 billion, while 2005 is predicted to climb by 21%. Paid search, which accounts for 42% of the market, is also expected to grow significantly over… Continue reading US Internet Ad Market Set To Grow By 28% In 2004 & 21% In 2005

Broadband is to this decade what cable television was to the 1980’s, says the latest report from Instat, as cable and DSL figures are expected to climb from 24 million subscribers in 2003 to 50 million by 2008. However, Instat says while growth will remain strong, it will be slowing as the market moves to… Continue reading Broadband Is To This Decade What Cable TV Was To The 1980’s

Jack Myers, has revised upwards its 2004 and 2005 advertising spending growth forecast to 6.8% and 2.2% respectively, however the media commentary group has warned, ‘although most forecasters are reasonably bullish, there are early warning signs on the horizon to suggest that the 2.2% growth forecast may prove to be overly optimistic’. Although every indication… Continue reading Jack Myers Cautious Over 2005 Ad Spending

Over 60% of US internet households would be willing to switch their video, telephone and internet services to a single provider if they could save at least $20 a month, says a new report. According to Parks Associates, Bundled Services: Analysis and Forecasts report, the prospect of cost saving far outweighs convenience as an influencing… Continue reading 60% Of Internet Households Ready To Switch To Bundled Services

Nearly half of UK business leaders expect to increase their email marketing budget within the next year, according to research carried out by digital marketing group, Interactive Prospect Targeting (IPT). According to research carried out by IPT, 36% of the 180 UK business leaders surveyed said, they are expecting to increase spending on email marketing… Continue reading Advertisers Set To Increase Email Marketing Budgets

The Government has appointed a new industry body to drive the uptake of broadband and digital television after research revealed the existence of a hardcore of refuseniks that refuse to embrace new technologies. The Alliance for Digital Inclusion will work to find new ways to include those currently not using the internet and other new… Continue reading Digital Refuseniks Targeted By New Uptake Push