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Intenet advertising creates more brand awareness than traditional media such as the internet and television, says a new report, however, it may not be as effective at persuading consumers to buy. According to a new study by research group Dynamic Logic, brand awareness will rise by 16.7% in a mixed-media campaign, which uses television, the… Continue reading Internet Ads Create Brand Awareness But Magazines Persuade Buyers

Business internet access is expected to drive forward the popularity of the on-line market over the next few years, which has slowed considerably when compared to the astronomical growth rates of the 1990’s, says a new report. According to In-Stat/MDR, internet access take-up rate is predicted to achieve strong single-digit revenue growth until 2008, as… Continue reading US Internet Access Still Growing Thanks To Businesses

Online advertising continues to rival the growth achieved by other media, as new figures reveal that US internet revenues for the first six months of this year grew by nearly 40% year on year to $4.6 billion. According to the latest Internet Advertising Revenue report from the Interactive Advertising Bureau and PricewaterhouseCoopers, April to June… Continue reading US Online Advertising Continues Impressive Growth In Q2

Marketing and media expenditure in 2005 is expected to be higher than in 2004, with online advertising budgets growing faster than any other media, according to marketing research group, Millward Brown. The survey, which was conducted by WPP’s insight, information and consultancy arm, revealed that while 56% of total marketing and media budgets increased from… Continue reading Positive Outlook For Online Ads In 2005

Broadband continues to dominate as the world’s most rapidly expanding major market, growing by nearly 55% to over 123 million lines during the last 12 months, according to a new report from Point Topic. From June 2003 to June 2004, DSL lines also experienced rapid expansion, increasing by over 66% to 78 million, while cable… Continue reading Broadband Lines Hit 123 Million Worldwide

Home networking is going from strength to strength, according to the latest report from Parks Associates, which reveals that over 15% of all US internet households have connected their computers to a television or stereo. According to the Digital Media Adapters and Receivers: Analysis and Forecasts report, 75% of households surveyed said that they have… Continue reading US Home Networking Goes From Strength To Strength

Advertisers continued to return to television and national newspapers in the second quarter of this year as the economic recovery gathered steam. The latest figures from the Advertising Association show that total UK adspend rose by a solid 5.7% year on year to just under £3.7 billion, as confidence slowly returned to the industry and… Continue reading UK Adspend Shows Solid Growth In Second Quarter

The turbulent summer weather has led to European consumers choosing the internet over their traditional outdoor summer activities, according to online marketing group, TradeDoubler. The latest TradeDoubler Tracker report said, sales volumes grew month on month, with four-of-the-five leading sectors having increased volume in what is traditionally a quieter month for online transactions. The figures… Continue reading Dismal Summer Sends Sun-Seekers Online

Broadband internet has established itself as a firm favourite in the UK, as 41% of web surfers now opt for a high-speed connection when going online. According to new research from global market research group, NOP World, the growing popularity of the internet in the UK, which now reaches 58% of the population (26.8 million),… Continue reading UK Broadband Usage Doubles In Six Months

Dmail, the digital equivalent to email, has just been unveiled with promises of eradicating the problems which email has inherited. The creation of dmail, which has been developed by a Dorest inventor, originates from the oil and gas industry and hopes to be able to put to bed problems such as; spam, virus, security, privacy… Continue reading Digital Mail Rivals Electronic Mail