More Digital articles

The huge success of the paid search advertising market will be a key component in the modest recovery of US internet advertising this year, according to Jupiter Research. The industry’s first independent paid search revenue projections are released by Jupiter today as part of its online advertising forecast, which shows a market developing new formats… Continue reading Paid Search Will Boost Modest US Online Ad Growth

The web is the most popular medium among teenagers and young adults in the US, according to a recent study commissioned by Yahoo! and Carat North America. A survey carried out in June by Harris Interactive and Teenage Research Unlimited found that people aged between 13 and 24 spent an average of 16.7 hours per… Continue reading Young People Spend More Time Online Than Watching TV

Prevailing economic uncertainty has failed to permeate the UK’s online retail market, with sales set to top £14 billion this year, according to the Interactive Media in Retail Group (IMRG). In a report issued to coincide with the UK’s first National Internet Home Shopping Day (24×7 Day), the industry body sings the praises of internet… Continue reading UK High Street Sales Fall As Online Commerce Doubles

US business to business (B2B) print advertising spending fell for the first time in six months during April, according to the latest figures from American Business Media (ABM). Advertising dollars were down 10%, whilst pages were down 8.4%. “Due to recent global events, we anticipated this downturn,” says Gordon Hughes, CEO of ABM. Hughes says… Continue reading US Business Print Advertising Drops In April

Revenues from gaming via mobile devices are set to reach almost $7 billion by 2010, surpassing even broadband internet gaming, which will generate $4.1 billion by this time, according to a new set of forecasts from Informa Media Group. Informa’s report shows that three emerging sectors – broadband, mobile and interactive TV (iTV) – will… Continue reading Gaming Revenues To Hit $7bn By 2010, Says Informa

The cost of unmetered dial-up internet access could be reduced by service providers, following an order by Oftel that will force BT to bring down the amount it charges operators to use its network. Following an investigation into BT’s charging practice, the telecommunications watchdog is forcing the company to reduce its fees by 17%. Oftel… Continue reading Oftel’s BT Ruling Should Bring Down Dial-Up Internet Costs

The UK Government needs to do more to address the ‘digital divide’ between urban and rural areas in terms of the availability of broadband, according to a study out this week. The report issued by the House of Commons Environment, Food and Rural Affairs Committee recognises that the Government has been largely successful in its… Continue reading Rural Demand For Broadband Remains Unsatisfied

Almost half of all Europeans are now connected to the internet, with 43% having ordered goods or services online within the last three months, according to the latest figures from Forrester Research. The data show that more than 12 million new users went online in the past year, with northern Europe still leading the way… Continue reading Almost Half Of Europeans Are Online, Finds Forrester

Gay men and women are amongst the first groups to adopt new technology devices and online tools, making them a key demographic for online marketers, according to a new report from Forrester Research. In a study of 60,000 US households, Forrester asked respondents their sexual orientation for the first time. The results show that gay… Continue reading Gays Are Technology Adopters, Finds Forrester

The global market for wireless gaming will grow from $561 million in 2002 to $41.3 billion in 2007, according to a report from The Research Room. Much of the new revenue will be derived from Java and BREW downloadable games which will have attracted almost 150 million users in four years time. Service providers will… Continue reading Wireless Gaming Set For Growth Spurt