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US online advertising spend will not return to the boom levels of 2000 for another three years, according to the latest set of forecasts from eMarketer. In 2000, at the height of dotcom fever, US online advertising revenues topped $8 billion, but rapidly fell back to just $6.0 billion last year. However, growth has now… Continue reading Latest US Ad Forecasts From eMarketer

The demand for high-speed internet access via cable modem is set to drive the number of subscribers up from 27 million worldwide by mid-2003 to 34 million by the end of the year, according to a new forecast from In-Stat/MDR. With the demand for cable modem access still increasing, the research group predicts that there… Continue reading Global Cable Modem Users To Hit 68m By 2007, Says In-Stat

Revenue generated from public wi-fi hotspots – areas where wireless devices can connect to networks like the internet – could rise by as much as 121% compound annual growth rate over the next five years, according to a new report from Allied Business Intelligence (ABI). ABI says that wi-fi hotspots are continuing to garner attention… Continue reading Wi-Fi Hotspots On Verge Of Growth, Says Report

Pressure on DSL broadband operators to cut prices could lead to the introduction of unsustainably cheap service offerings, according to analysts at Ovum. The consulting group warns that US and European DSL operators could fall into the same competition trap that has been experienced in Japan and South Korea, where prices for broadband access services… Continue reading DSL Operators Should Resist Slashing Broadband Prices, Says Ovum

The online music sector will experience only limited growth in the near future, due to the lack of co-operation between broadband service providers (BSPs) and the recording industry, according to a new report. A survey by Jupiter Research has found that 43% of consumers are still not convinced of the need to pay for internet… Continue reading Music Industry Must Embrace The Net, Says Study

BT has revealed an increase in the demand for high-speed internet access across the UK, which will help to speed-up its drive to bring broadband to 90% of homes and businesses. The telecoms giant is to introduce 56 new exchanges into its broadband upgrade programme and plans to launch 500 new broadband exchanges over the… Continue reading BT Reveals Increasing Demand For Broadband

Almost 12 million households in Britain now have access to the internet, according to the latest figures from the Office of National Statistics. Results from the Expenditure and Food Survey issued this week show that there were 11.7 million online homes by the end of March 2003. This represents an increase of 1.2 million year… Continue reading UK Internet Penetration Approaches 50%

Internet users that have a penchant for a particular website are more likely to be well disposed towards marketing messages and buy advertised products, according to a recent report from the Online Publishers Association (OPA). The study, conducted by comScore Networks, was the second to look for correlations between site affinity and attitudes to advertising.… Continue reading Website Affinity Driving Purchase Intent, Says Study

The number of mobile portal users in Western Europe will exceed 40 million by 2007, according to findings from IDC. A mobile portal is a powerful and flexible tool used for delivering specialised services to a wide range of handset users. IDC examined the potential of these applications in sixteen countries and concluded that the… Continue reading Mobile Portals Offer Gateway To Next Generation Services

This week sees The Rural and Regional Broadband Conference organised by the The Access to Broadband Campaign (ABC) which seeks to find out how high-speed internet services can be made accessible and affordable for all members of British society. The UK government remains committed to the objective of making the UK the leading broadband market… Continue reading UK Conference To Debate Broadband Divide