More Digital articles

The European internet population continues to grow at a healthy rate and new research suggests that it is on target to top 200 million by the end of 2003. The IDC study One Europe? Internet Usage and eCommerce in Western, Central and Eastern Europe 2002-2006 highlights the fact that increased connectivity is moving the European… Continue reading European Internet Usage Continues To Climb

Until now, Central and Eastern Europe has been considered something of a broadband backwater but DSL is beginning to have an impact and the number of high speed internet connections is expected to double this year. In its recent study, Central and Eastern Europe Broadband Access Services Forecast and Analysis, 2002-2007, IDC examined services in… Continue reading DSL To Drive CEE Broadband Subscriptions

Almost one in six UK internet users spend more than £100 online per month, according to a study from the Royal Bank of Scotland. The survey, carried out by Taylor Nelson Sofres, found that net users spend an average of £86 on web purchases each month. Men spend more than women, averaging £95 per month… Continue reading UK Becoming A Nation Of Internet Shoppers

Online video advertising is poised to experience noticeable growth this year but spending will still account for only a small proportion of interactive adspend. Jupiter Research reports that 65% of marketers plan to try online video advertising this year, up from just 38% in 2002. However, investment will remain low with just 25% intending to… Continue reading Online Video Advertising Grows In Popularity

Almost two thirds of consumer magazine publishers have managed to create advertising and sponsorship packages that span their print and website publications, according to a survey by the International Federation of the Periodical Press (FIPP). The Routes To Success For Consumer Magazine Websites survey found that 65% of publishers had secured these kind of cross-media… Continue reading Magazine Publishers Secure Print And Web Ad Deals

The rate of growth of the number of women online in Europe is so slow that if current patterns continue, it will be 2010 before there are as many women as men using the internet. According to new research from Nielsen//NetRatings, 42% of European internet users were women as of May 2003; this represents a… Continue reading Gender Parity Of Online Europeans Will Take 7 Years

The belief that movie downloading is doing significant harm to the film industry is wide of the mark, if a new report from The Yankee Group is to be believed. Unlicensed downloading is one of the reasons cited by recording companies for the current demise in music sales (see Fall In US Music Sales Blamed… Continue reading Downloading Poses Little Threat To Movie Business

Online advertising has strengthened its position in the marketing mix, but still lags someway behind more traditional types of marketing such as local press and direct mail, according to a new study from Continental Research. The 2003 E-Commerce Report shows that 24% of UK companies regularly use online advertising, helping it to see expenditure increase… Continue reading Online Advertising Lags Behind Traditional Marketing

Four out of ten dial-up subscribers in the US are considering switching to broadband, according to a new report from Horowitz Associates. By the end of March it is estimated that 31% of American homes had a broadband internet connection, up from 21% a year earlier (see US Broadband Reaches 30m, But Growth Looks Set… Continue reading Broadband Wagon Gathers Momentum In US

Despite a lukewarm reception from consumers, European companies have high hopes for t-commerce and expect to expand their use of television for commerce, according to a report on eMarketer. A survey from Accenture has shown that t-commerce remains a minority activity but a significant proportion of executives are enthusiastic about the technology and plan to… Continue reading Marketers Tuning In To Television Commerce