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The number of British companies with broadband internet access has more than doubled over the last year to 39%, according to new research from the British Chambers of Commerce. The survey shows that more than half of all companies believe that broadband is critical for success of their business, with one in six firms planning… Continue reading British Businesess See Broadband Uptake Double

Click through rates for email marketing campaigns are on the increase, despite the growing backlash against spam, according to new research from DoubleClick. The digital marketing agency’s latest Ad Spend Report, for the second quarter of 2003, shows that click-through rates on email marketing material have risen to 8.3%, up from 7.5% in the same… Continue reading Email Marketing Click-Throughs Rise Despite Spam Concerns

Leading cable companies around the world are proving highly successful in the broadband sector, often attracting more customers and generating higher revenues than telecommunications companies offering DSL services in the same markets. According to a survey by Point Topic cable operators have already signed up a high proportion of their customers to internet services, often… Continue reading Cable Companies Perform Strongly In Broadband Markets

The US internet advertising industry reported the second consecutive quarterly rise in revenue for the first three months of 2003, up by 11% year on year, according to new estimates from the Internet Advertising Bureau (IAB), compiled by PricewaterhouseCoopers (PwC). This is the first time in two years that two consecutive quarters have shown rising… Continue reading US Internet Adspend Jumps By 11% In First Quarter

The number of Britons using online banking services is set to hit 11.5 million by the end of the year, according to a new report from Datamonitor. The number of online bankers has almost doubled since the height of the dotcom boom in 2000 when they numbered 5.6 million. Moreover, traffic to online banking sites… Continue reading Britons Cash In On Online Banking

The UK is Europe’s foremost wi-fi market and will have more than 4,000 hotspots by the end of the year, according to a new report from Gartner. Users with wi-fi enabled laptops and PDAs can now access the internet from a variety of locations including railway stations, airport lounges, coffee shops and cafes. The study… Continue reading UK Is European Leader In Wi-Fi

A total of 1.55 million new subscribers signed up to receive broadband access from a major US cable or DSL provider in the second quarter of 2003, according to latest figures from Leichtman Research Group. The leading providers now account for almost 20.7 million high-speed internet subscribers although net additions for the last quarter were… Continue reading Broadband Growth Slows In The US

The addition of new broadband households slowed in the US in the second quarter of 2003 but research from Parks Associates indicates that growing frustration with dial-up is likely to boost high-speed internet take up in the coming months. A survey conducted for the national consumer study, Electronic Living @ Home found that whereas 30%… Continue reading Dial-Up Delays To Drive Broadband Adoption In H2

US interactive advertising revenues will reach $8.6 billion by 2005, up slightly from this year’s anticipated $8.4 billion, according to new forecasts from GartnerG2. The group says that whilst agencies have so far been hesitant to embrace interactive formats, they are set to increase their spending over the next couple of years, almost doubling the… Continue reading US Interactive Adspend To Hit $8.6bn By 2005, Says GartnerG2

Another survey of broadband internet users has found that whilst they want more compelling, premium content, very few are actually willing to pay for it. Strategy Analytics questioned 525 US broadband households on which kinds of services they would be interested in and whether they would be willing to subscribe to them. The response was… Continue reading Broadband Users Want Premium Content, Few Willing To Pay