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US interactive advertising revenues will reach $8.6 billion by 2005, up slightly from this year’s anticipated $8.4 billion, according to new forecasts from GartnerG2. The group says that whilst agencies have so far been hesitant to embrace interactive formats, they are set to increase their spending over the next couple of years, almost doubling the… Continue reading US Interactive Adspend To Hit $8.6bn By 2005, Says GartnerG2

Another survey of broadband internet users has found that whilst they want more compelling, premium content, very few are actually willing to pay for it. Strategy Analytics questioned 525 US broadband households on which kinds of services they would be interested in and whether they would be willing to subscribe to them. The response was… Continue reading Broadband Users Want Premium Content, Few Willing To Pay

The emergence of the ‘multichannel consumer’ – an evolutionary descendant of the online consumer – is leaving media companies with the costs of providing integrated cross-channel content with virtually no associated upswing in revenues. Forrester Research has identified this new consumer profile after tracking the changing behaviour and demographic of the online consumer that was… Continue reading Multichannel Consumers Demand More Content But Offer Little Revenue

Internet users with broadband connections accounted for almost a third of all consumer spending online in the US last year, despite representing less than a fifth of the online population. The findings, from Scarborough Research, are a further indication that broadband access is conducive to spending more time and money online. US broadband users –… Continue reading Broadband Users Account For A Third Of Online Spend

The downturn in the global recording industry and the current lack of legitimate download services have prompted Jupiter Research to cut its forecast for online music spending. Internet sales of recorded music fell sharply during 2002 with unlicensed file sharing widely held to be responsible (see Online Music Sales Hit A Low Note). More than… Continue reading Online Music Market Growing Slowly

Ecommerce will account for 10% of all retail sales in the United States by 2008, valuing the sector at $230 billion, according to forecasts from Forrester Research. Whilst growth has slowed since the boom period of 1997-2002, more and more people are connecting to the web and retailers are improving their services each year, ensuring… Continue reading Ecommerce Will Take 10% Of All US Retail In 2008, Says Forrester

The huge success of the paid search advertising market will be a key component in the modest recovery of US internet advertising this year, according to Jupiter Research. The industry’s first independent paid search revenue projections are released by Jupiter today as part of its online advertising forecast, which shows a market developing new formats… Continue reading Paid Search Will Boost Modest US Online Ad Growth

The web is the most popular medium among teenagers and young adults in the US, according to a recent study commissioned by Yahoo! and Carat North America. A survey carried out in June by Harris Interactive and Teenage Research Unlimited found that people aged between 13 and 24 spent an average of 16.7 hours per… Continue reading Young People Spend More Time Online Than Watching TV

Prevailing economic uncertainty has failed to permeate the UK’s online retail market, with sales set to top £14 billion this year, according to the Interactive Media in Retail Group (IMRG). In a report issued to coincide with the UK’s first National Internet Home Shopping Day (24×7 Day), the industry body sings the praises of internet… Continue reading UK High Street Sales Fall As Online Commerce Doubles

US business to business (B2B) print advertising spending fell for the first time in six months during April, according to the latest figures from American Business Media (ABM). Advertising dollars were down 10%, whilst pages were down 8.4%. “Due to recent global events, we anticipated this downturn,” says Gordon Hughes, CEO of ABM. Hughes says… Continue reading US Business Print Advertising Drops In April