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The emergence of the internet has had a profound effect on the consumption of other media over the last five years, with its powerful combination of speed, wealth of material and a facility for customisation, proving very attractive to users. Forrester Research has been tracking the effect of technology on consumers’ lives since 1998 and… Continue reading Internet Brings Huge Changes In Traditional Media Consumption

The internet actually impacts more spending offline than online, according to a survey from The Dieringer Research Group. The American Interactive Consumer Survey found that in the previous twelve months, consumers spent a total of $93.1 billion on direct online purchases. However, spending on goods and services purchased offline on the basis of online research… Continue reading Internet-Influenced Offline Spending 50% Higher Than Online Spending

BT announced yesterday that four out of five homes in the UK can now get ADSL broadband internet services. However, new figures from Point Topic show that Britain still trails many countries in terms of DSL penetration. By July last year, BT had succeeded in connecting two-thirds of the country to ADSL exchangers. 25 new… Continue reading INSIGHTanalysis: UK Aims To Join The Broadband Elite

Home networking is becoming an increasingly attractive option for tech-conscious families and Jupiter Research claims that the technology will be present in 27% of US households by 2008. It is estimated that there were almost 8 million home networks in existence at the end of last year, with a majority based on wired connectivity. However,… Continue reading Home Networks Coming Of Age, Says Jupiter

Even in times of economic uncertainty, young people are enthusiastic shoppers and therefore remain a prime market for advertisers, judging from a new survey by Harris Interactive. The YouthPulse study analysed the income, spending and savings habits of young Americans in the 8-21 age range, the so-called Generation Y. It deduced that while the economic… Continue reading Generation Y Looks To Carry On Spending

BT and Yahoo! have formally launched their new high-speed internet service, BT Yahoo! Broadband. The co-branded offering, which became available yesterday, is designed to be the UK’s most advanced broadband internet product, combining high-quality access with a range of content and services for £29.99 per month. BT announced the joint venture with Yahoo! back in… Continue reading BT & Yahoo! Launch New Broadband Product

In 2007, the majority of internet users in prominent western countries will be experienced surfers. Even now, the US can no longer claim be the most web savvy nation, according to a study by Jupiter Research. North America pioneered internet use but growth has slowed in recent years and CommerceNet estimates that by 2005, 68%… Continue reading Seasoned Net Users Will Hold Sway In 2007, Says Jupiter

The number of British companies with broadband internet access has more than doubled over the last year to 39%, according to new research from the British Chambers of Commerce. The survey shows that more than half of all companies believe that broadband is critical for success of their business, with one in six firms planning… Continue reading British Businesess See Broadband Uptake Double

Click through rates for email marketing campaigns are on the increase, despite the growing backlash against spam, according to new research from DoubleClick. The digital marketing agency’s latest Ad Spend Report, for the second quarter of 2003, shows that click-through rates on email marketing material have risen to 8.3%, up from 7.5% in the same… Continue reading Email Marketing Click-Throughs Rise Despite Spam Concerns

Leading cable companies around the world are proving highly successful in the broadband sector, often attracting more customers and generating higher revenues than telecommunications companies offering DSL services in the same markets. According to a survey by Point Topic cable operators have already signed up a high proportion of their customers to internet services, often… Continue reading Cable Companies Perform Strongly In Broadband Markets