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2002 was a pivotal year for the European broadband market, as the number of high-speed internet connections and associated revenues went through the roof, says a new study from IDC. Broadband is having a dramatic effect on internet usage across the continent (see Broadband Heralds Growth In European Internet Use) with time spent online increasing… Continue reading Broadband Casts Its Net Across Europe

The UK Government has warned publishers that a significant number of magazines and websites will face tough competition as a result of electronic advances in the public sector. The current administration is committed to ensuring that all Government services are available online by 2005. This is likely to have ramifications in a range of areas,… Continue reading EGovernment Strategies Pose A Threat To Publishers

Fierce competition in the market for high-speed internet access means that UK consumers pay some of the lowest prices in Europe for residential broadband services, according to figures from communications regulator, Oftel. The latest international benchmarking survey shows that continued rivalry between service and network providers – such as BT, Freeserve, AOL and Telewest –… Continue reading UK Consumers Pay Less For Broadband

With its well publicised financial crisis consigned to history, NTL is in the best position to challenge the major players as the UK portal battle heats up. That is according to new analysis from Forrester Research. The research claims that the UK internet access market imitates the US in having the same top three portals.… Continue reading NTL Making Headway In UK Portal Market

Online banking is expected to maintain its upward momentum in Western Europe with the number of accounts set to increase by over 50 million in the next five years, according to a new study from IDC. It is estimated that there were around 50 million European surfers accessing internet banking services by the end of… Continue reading Europeans Switch To Internet Banking

The strong relationship between online and offline sales is demonstrated by a survey which shows that over half of the visitors accessing product information on manufacturers’ websites plan to purchase the item within a week from one source or another. Retailers were initially reluctant to evaluate their internet investment (see Online Retailers Are Blinkered When… Continue reading Internet Helps To Drive Offline Sales, Says Report

Western markets have seen dramatic growth in broadband subscriptions over the past year and more than a quarter of European internet users are now connected at high-speed, according to the latest analysis from Nielsen//NetRatings. The research firm confined its study to the period between April 2002 and April 2003, deducing that the number of European… Continue reading Broadband Heralds Growth In European Internet Use

With the latest figures from the IAB showing that internet advertising is quickly reaching maturity, Nick Sparey, consultant at Media Audits, explains that accountability is key to making online an increasingly important part of the marketing mix.The growth in internet advertising has been well-chronicled for some time now, with the medium developing in size through… Continue reading NewsLine Column: Accountability Will Be A Key Measure Going Forward

Europe will overtake the US in the penetration of broadband internet in online homes by 2007, according to new forecasts from Jupiter Research. The group says that 48% of net-connected households in Europe will have broadband by this time, compared to 46% in the US. Jupiter says that there will be sustained growth for both… Continue reading European Broadband Penetration To Pass US In 2007

Recent figures from the Internet Advertising Bureau (IAB) and Price Waterhouse Coopers show that online adspend for 2002 reached £197 million, which equates to a 1.4% share of the total UK advertising market. The data suggests that the online industry is well on track to reach its target of almost 2% market share by 2004.… Continue reading INSIGHTanalysis: Web Advertising Pushes The Right Buttons