More Digital articles

The rate of growth of the number of women online in Europe is so slow that if current patterns continue, it will be 2010 before there are as many women as men using the internet. According to new research from Nielsen//NetRatings, 42% of European internet users were women as of May 2003; this represents a… Continue reading Gender Parity Of Online Europeans Will Take 7 Years

The belief that movie downloading is doing significant harm to the film industry is wide of the mark, if a new report from The Yankee Group is to be believed. Unlicensed downloading is one of the reasons cited by recording companies for the current demise in music sales (see Fall In US Music Sales Blamed… Continue reading Downloading Poses Little Threat To Movie Business

Online advertising has strengthened its position in the marketing mix, but still lags someway behind more traditional types of marketing such as local press and direct mail, according to a new study from Continental Research. The 2003 E-Commerce Report shows that 24% of UK companies regularly use online advertising, helping it to see expenditure increase… Continue reading Online Advertising Lags Behind Traditional Marketing

Four out of ten dial-up subscribers in the US are considering switching to broadband, according to a new report from Horowitz Associates. By the end of March it is estimated that 31% of American homes had a broadband internet connection, up from 21% a year earlier (see US Broadband Reaches 30m, But Growth Looks Set… Continue reading Broadband Wagon Gathers Momentum In US

Despite a lukewarm reception from consumers, European companies have high hopes for t-commerce and expect to expand their use of television for commerce, according to a report on eMarketer. A survey from Accenture has shown that t-commerce remains a minority activity but a significant proportion of executives are enthusiastic about the technology and plan to… Continue reading Marketers Tuning In To Television Commerce

Internet banking continues to attract new custom with figures showing that traffic in the UK has increased by 65% in the last year. Online transactions are becoming a way of life, particularly for cash rich, time poor consumers and Hitwise reports that banking websites now account for 1.42% of all web traffic, up from 0.86%… Continue reading UK Surfers Check Out Online Banking

The UK government has described as a triumph the auction of 15 regional fixed wireless licences, which should enable broadband to reach a wider population across the country. The sale of remaining licences in the 3.4GHz spectrum had taken longer than expected due to a reluctance on the part of investors to commit funds at… Continue reading Government Sells Off UK Fixed Wireless Licences

The global DSL market continues to prosper with latest figures showing that the number of lines increased by over 15% in the first three months of 2003. Point Topic reports that there were 41.4 million DSL lines worldwide at the end of the first quarter, up from 35.9 million at the close of 2002 (see… Continue reading Research Shows Worldwide DSL Growth

BT is merging its Openworld high-speed internet service into a new joint venture with Yahoo! The move, which comes as BT pledges to put broadband at centre of its strategy, will see the creation of a new endeavour called BT Yahoo! Broadband. The co-branded service will give BT Openworld users access to a range of… Continue reading BT Goes Down Broadband Road With Yahoo!

The number of active internet users worldwide will rise to almost 725 million in 2004, according to the latest forecasts from eMarketer. Recent studies have indicated that North America is no longer the world leader in terms of number of users (see Global Internet Population Tops 600 Million). This is supported by the eMarketer research… Continue reading Double Digit Internet Growth Continues