More Digital articles

The internet is starting to play a more prominent role in the marketing mix and this is backed up by figures released today by the Interactive Advertising Bureau (IAB) which show that UK online advertising spend increased by 18.7% to almost £200 million in 2002. After a difficult 2001, during which the market grew by… Continue reading UK Online Advertising Market Grows Up In 2002

Films and videos are downloaded from the internet by 5% of online European consumers, with the UK slightly below the average at 3%, according to data compiled by Forrester Research. Downloading of video content is most prevalent in the technologically switched-on Sweden, where 8% of web users access this kind of content. After Sweden, it… Continue reading Films And Video Downloaded By 5% Of Europeans, Finds Forrester

The number of subscribers to cable modem broadband internet services is set to increase three-fold from 2002 to the end of 2007, according to a new forecast from IMS Research. IMS says that the majority of growth in terms of gross subscriber numbers will come from North America. However, Asia and Europe will also begin… Continue reading Cable Broadband Users To Triple By 2007, Says IMS

The UK government is considering making changes to planning regulations that apply to satellite equipment and antennae in order to boost take-up of digital television and broadband internet across England. The Office of the Deputy Prime Minister has launched a consultation in which members of the public, industry figures, local government and special interest groups… Continue reading Satellite Dish Regulations Come Under Scrutiny

There will be more than 40 million high-speed, broadband internet homes in western Europe by 2005, according to the latest forecasts from eMarketer. This represents a compound annual growth rate (CAGR) of 52.8% on 2002. According to the figures, only Latin America will show a faster CAGR – at 54.6% – and that rate is… Continue reading Broadband To Reach 40m Western European Homes By 2005

US internet advertising revenue declined by 9.8% year on year in the final quarter of 2003, with spend coming in at $1.5 billion, according to the latest figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. This represents a slight growth of 2.0% over the third quarter of the year. The top-line figures show that… Continue reading US Online Adspend Drops 17% In 2002

Last year saw record growth for US broadband internet access services, with cable and DSL providers adding a combined 6.4 million subscribers over the period, according to Leichtman Research Group. Cable and DSL (digital subscriber line) internet platforms now reach 17.4 million users in the US. Leichtman forecasts that high-speed customers are set to overtake… Continue reading US Broadband Sees Record Growth In 2002

The telecoms regulator Oftel has called on BT to reduce the price of its unmetered internet access on the basis that it is charging operators unnecessary costs. BT has been told to cut prices by 17% because it has been billing for certain call routing and call management measures that Oftel believes are no longer… Continue reading BT Urged To Cut Internet Fees

More than 80 million European consumers will be banking online by 2007, according to a new report from Datamonitor. Internet banking has been a qualified success with the number of customers expected to reach 60 million this year, up from 23 million in 2000. The UK and Germany are Europe’s largest online markets, although Scandinavia… Continue reading Sixty Million Europeans To Bank Online In 2003

“The initial hype around the internet has now been replaced by an understanding among marketers that this medium is effective, efficient and a smart part of a media plan.” Scott Schulman, Wall Street Journal The internet is one of the youngest and fastest growing media in the modern world and there is little doubt that… Continue reading INSIGHTanalysis: The Internet Approaches Maturity