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Recruitment advertising revenue represented 26.1% of the £1.8bn spent on classified ads in the regional press during 2000 (Advertising Association Yearbook). With over 50% of UK residents now in the online habit (Office of National Statistics), increasing numbers of online recruitment sites are poised to claim a cut of this revenue. Several of the UK’s… Continue reading Recruitment Websites Will Cut Into Classified Revenues

More than two thirds of the population have never visited any of the Government’s 3,000 websites, according to new research from IT consultancy firm, Hedra. The study shows that fewer than 3% of UK adults regularly use Government websites to access public services, despite the fact that nearly two thirds of the population now have… Continue reading UK Government Sites Fail To Captivate

2001 was MediaTel’s twentieth year in the media business, but there are no signs that we have stopped growing yet. The year began with the industry getting to know online accounts database NewBizMoves, which launched at the end of 2000 and has gathered strength and subscribers as this year has progressed.Springtime saw another product added… Continue reading MediaTel In 2001- A Review Of The Year

By 2005, US online advertising will be worth $18.8 billion, according to a GartnerG2 report released this month. This 2005 figure represents a 138% growth on the $7.9 billion of 2001. Gartner says that while advertising growth remains flat or receding in television, radio and print, online advertising revenue is set to grow considerably, but… Continue reading US Online Advertising To More Than Double By 2005

New research by Statistical Research has found that a relationship of parallel growth occurs in households with the internet, computers and television. Rather than increasing spending on one to the detriment of others, the 2001 Ownership Report, part of The Home Technology Monitor™, reveals that households with multiple PCs or internet access are more likely… Continue reading PC Households Spend More On Home Entertainment

Jupiter Media Metrix today released the third instalment of its Online Shopping Index, which revealed that visitors to a sample of around 500 shopping sited increased 50% compared with the same week last year, rising from 34.9 million to 52.4 million unique visitors. The index was up 1% against the previous week, when 51.7 million… Continue reading Jupiter Reports Record High In US Online Shopping

Online marketing has become a ‘critical element’ in the European marketer’s mix, according to a research report from DoubleClick, published this month. The European Digital Marketing Survey looked at the use of online marketing tools in France, Germany, the UK, Spain, Italy and Scandinavia. It found that the UK leads the way in the adoption… Continue reading UK Leads Europe In Online Marketing Usage

According to eSpending data from Goldman Sachs, Harris Interactive and Nielsen//NetRatings, the average American spent $77 online in the week following Thanksgiving. Average weekly online spending per person has increased steadily since the beginning of November and the number of internet users who bought online increased to 18% percent for the last week in November,… Continue reading US Online Consumer Spending Rises As Holiday Spending Rush Begins

The number of online advertisers in the UK increased by 3% month on month during October, to 2,710, according to LemonAd‘s latest online advertising barometer figures. The figures also show that the number of campaigns rose 1% to 5,370, although the number of actual adverts remained virtually unchanged – down just 0.1% to 12,932. The… Continue reading UK Online Advertising Shows Slight Growth In October

eMarketer reveals in its ‘North America Wireless Report’ that the number of mobile phones in the US is approaching 125 million making it one of the largest wireless markets in the world. Growth of wireless opportunities will be strong, says eMarketer thanks to a growing user base of young people and increasing corporate demand for… Continue reading Wireless Internet Forecasts From eMarketer