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Optimedia UKÂ’s Revenue and Inflation Estimates, published in March 2000, include estimated revenue growth rates for all the major media as far as 2003. As in last year’s edition, Optimedia is the least optimistic about Commercial Radio’s immediate future. Last year’s forecast for 2000 has been upgraded from 6.0% to 9.9%, however the forecast for… Continue reading Optimedia Forecasts

According to the second phase of the Yahoo!/AC Nielsen Internet Confidence Index, consumer confidence in ecommerce has risen by five points since the survey began in June 2001. The survey results also included a projected rise in online ad spending to $16 billion for Q4 2001. Much of this revenue will be generated by “light”… Continue reading Consumer Confidence In eCommerce Is Growing, Says AC Nielsen

According to IDC‘s third annual Email Usage Forecast And Analysis report, published this month, the number of email mailboxes globally is set to increase from 505 million in 2000 to 1.2 billion in 2005. This suggests a compound annual growth rate of 138% which, according to IDC, is due to three factors: Web services, wireless… Continue reading Web Based Mail Will Boost Mailbox Total To 1.2 Billion By 2005

The number of internet advertisements in Great Britain fell slightly month on month for July, by 2.1% from 13,719 to 13,433, according to Lemonad. The number of advertisers and campaigns also declined slightly according to the figures. Since December last year the number of internet ads has declined by 5.4%. There was a peak in… Continue reading Online Advertising Trends From Lemonad

Internet news traffic reached record levels on Tuesday immediately following attacks on the World Trade Center in New York and the Pentagon in Washington. Extensive retrieval times on news sites forced online publishers to cut back on graphics and interactive features within their sites but this was not enough to stop many servers grinding to… Continue reading Internet Traffic Reaches Record Levels In Wake Of Attacks On US Targets

US online adspend fell by 10% year on year in the first half of 2001, according to figures released today by CMRi, the internet division of advertising and marketing communications group, CMR. CMRi estimates that US internet adspend for H1 2001 totalled $1.5 billion. Yahoo continued to drive overall website revenues with a total of… Continue reading Internet Hit By Ad Downturn As Spend Drops 10% In First Half

According to the recent report Online Teen Spending, 2001, Datamonitor forecasts that by 2005 teenagers will spend up to $10.6 billion online, a rise from $483 2000. The survey looked at teenage spending online in seven EU countries and the US and found that online penetration amongst teenagers was often higher than amongst the population… Continue reading Teenagers Will Spend $10.6 Billion Online In 2005, Says Datamonitor

New research reveals that 40% of web surfers will visit a news or information site more often if its pages load faster and advises that companies should worry less about spending lots of money on the latest web design technology, as this will not increase user levels. According to the Jupiter Research Web Enterprise report,… Continue reading Technology For Technology’s Sake Doesn’t Necessarily Build Website Use, Says Jupiter

New media advertising is set to boom over the next few years, despite its rocky fortunes in the last 18 months. Market researchers Allegra Strategies forecast that while the difficult market will mean a downturn this year, the average rate of growth for the next few years for new media ad revenues will be 51.8%… Continue reading New Media Ad Revenue To Rise

Nielsen//NetRatings reports in its Internet Ratings Report for July 2001 that Internet growth in US homes grew by 63% in the past two years. The US online population increased by 16% in the period from July 2000 to July 2001. Growth for the period 1999 to 2000 was 41%. “Despite a troubled economy and slumping… Continue reading US Internet Penetration Shows Strong Growth