By 2002, 68% of Interactive Digital Television (iDTV) application developers will be using Microsoft ‘middleware’ platform says Strategy Analytics. This represents a significant rise from the current share of 38% and suggests that Microsoft’s dominance of the software market may not be limited to PCs. The survey, which involved leading developers working on over 200… Continue reading Microsoft Will Play Key Role In iDTV Developing
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The number of blue collar workers using the internet is growing, according to a report by Continental Research. The research shows that internet usage is “taking a firm hold” in 2CDE households, the demographic of which tends to be older people who work in blue collar occupations and have less exposure to PCs and the… Continue reading ‘Blue Collar’ Web Use Rises
Broadband internet growth in the UK is set to be double that of the United States for at least the next three years, according to forecasts by Net Profit. Growth is expected to be 527% this year, dropping back to 145% next year and gradually slowing from that point on. The huge growth rate at… Continue reading Insight Analysis: UK Broadband Net Access Forecasts
colspan=”7″>Use of Internet WAP and mobiles, Europe
colspan=”7″>US ecommerce revenues 2000-2005 ($b)
colspan=”7″>Western Europe E-Commerce Overview 2001
The long-term growth factors for the internet industry will continue to drive development of the Net marketplace, even though current market conditions will temporarily hinder their near-term effects, according to a new report from Jupiter Media Metrix (JMM). According to a new Jupiter report, the key long-term drivers that initially made the internet so promising… Continue reading Internet Growth Prospects Remain Despite Dotcom Downturn, Says JMM
colspan=”7″>UK Households with Broadband Access (m)
Recent reports point to a bright outlook for internet advertising as spending on online ads increases. Nielsen//Netratings reported recently that in June 2001, the top advertisers in the US spent $143 million on online campaigns with financial services companies dominating this group. “The financial ads are an example of the current trend in the world… Continue reading Bright Outlook For Internet Advertising
Forrester Research has published the Media Buyers’ Table – a source designed to provide UK media planners and buyers with a set of metrics that will enable them to implement more targeted and successful online marketing campaigns. The Media Buyers’ Table uses data collected on websites that participate in Forrester’s online consumer research survey, the… Continue reading Forrester Offers UK Media Planners Internet Metrics Resource
