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According to Accenture, e-commerce is thriving in Europe despite the lingering threat of recession. “The Unexpected eEurope” published this week, found that 60% of senior European executives surveyed said that they planned to increase eCommerce spending by an average of 15% over the next year. A further 49% said that they expected to be exploiting… Continue reading U-Commerce, The Next Big Thing?

US e-commerce spend jumped by 54% in September to $4.7 billion, according to a report released yesterday by Nielsen//NetRatings and Harris Interactive. Just under 39 million people in the US bought something online last month, a new record according to the research companies’ Interactive eCommercePulse measurement system. However, spend was actually down 14.7% month on… Continue reading Number Of US Online Buyers Peaks In September

Online content producers that believe users will pay for their content because of its intrinsic value are wrong, according to Making Content Pay, a new report by Forrester Research, released today. The research firm claims that the user’s experience of web-based content is complementary to other media, rather than as substitute to them. For this… Continue reading Users Will Not Pay For Most Online Content, Says Forrester

In it’s 2000 Long Term Advertising Forecasts, The Advertising Association has predicted a rise of more than 40% in advertising expenditure over the next 12 years. The report covers expenditure trends to 2012 in nine media – television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, outdoor, radio and cinema – and seven product… Continue reading AA forecasts 40% growth in ad expenditure

Despite the unstable state of the US economy, eMarketer forecasts a healthy outlook for for online shopping in its new eCommerce: B2C Report. The report analyses forecasts from over 100 researchers and, from this, eMarketer estimates that US B2C ecommerce revenues will grow from $38.3 billion in 2000 to $156 billion by 2005. US B2C… Continue reading B2C eCommerce Forecasts From eMarketer Shows Continued Growth In Online Shopping

The UK online advertising market is currently the fastest-growing advertising medium in history, according to new figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC). Research published by the IAB today shows that despite the economic downturn and terrorist attacks in the US, the UK online adspend is growing faster than the online markets… Continue reading UK Online Adspend Growth Tops Europe

The percentage of UK households that connect to the internet via a broadband system is currently lower than a many other European countries, notably the Nordic nations, according to data from NetValue. The research shows that Sweden and Denmark are leading the way for broadband Europe, with 13.8% and 13.2% of households connected respectively. The… Continue reading UK Lags Behind Nordic Countries In Broadband Internet Access

The online advertising market is in “full retreat” following the events of 11 September, according to the latest figures from online advertising monitor, Lemonad. Soon after the attacks in the US large traditional advertisers started pulling campaigns from press and broadcast slots. Almost a month on, data from Lemonad reveals that the online ad industry… Continue reading US Attacks Hit UK Online Ad Sales

The latest online ad revenue report from the IAB/Merrill Lynch reveals the extent to which the global ad slowdown has impacted on the US online advertising market. When the UK figures are released later this month it is feared that similar declines in revenue will be revealed. Revenue generated by internet advertising in the US… Continue reading IAB Figures Reflect Impact Of Global Slowdown On Online Spending

The two largest web advertising server companies – Doubleclick and Real Media – are in discussions that could lead to a merger, according to a report on internet.com today. The article claims that Doubleclick, the larger of the two companies, is looking to acquire Real Media’s OpenAdStream technology from parent company PubliGroupe. Switzerland-based PubliGroupe recently… Continue reading Insight Analysis: Consolidation May Help Web Ad Firms Ride Out Tough Times