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The long-term growth factors for the internet industry will continue to drive development of the Net marketplace, even though current market conditions will temporarily hinder their near-term effects, according to a new report from Jupiter Media Metrix (JMM). According to a new Jupiter report, the key long-term drivers that initially made the internet so promising… Continue reading Internet Growth Prospects Remain Despite Dotcom Downturn, Says JMM

colspan=”7″>UK Households with Broadband Access (m)

Recent reports point to a bright outlook for internet advertising as spending on online ads increases. Nielsen//Netratings reported recently that in June 2001, the top advertisers in the US spent $143 million on online campaigns with financial services companies dominating this group. “The financial ads are an example of the current trend in the world… Continue reading Bright Outlook For Internet Advertising

Forrester Research has published the Media Buyers’ Table – a source designed to provide UK media planners and buyers with a set of metrics that will enable them to implement more targeted and successful online marketing campaigns. The Media Buyers’ Table uses data collected on websites that participate in Forrester’s online consumer research survey, the… Continue reading Forrester Offers UK Media Planners Internet Metrics Resource

Despite the fact that internet use in Ireland has doubled in the past two years, AmÃÂĄrach Consulting has downgraded its ecommerce forecasts for Ireland for the year. Lack of interest by net users in buying online is cited as the reason for the downgrades. Almost a third of all Irish adults (around 895,000 people) currently… Continue reading AmÂrach Downgrades Irish E-Commerce Forecasts

The global m-commerce market will grow considerably over the next four years according to new research by Cahners In-Stat Group. M-commerce in 2000 represented $264 million, generated by 9.2 million wireless subscribers. This figure is due to grow slowly between now and 2005 with the exception of the Japanese market which is set to rocket.… Continue reading ‘Generation Y’ Key To M-Commerce Success, Says Cahners In-Stat

New research from Jupiter MMXI reveals the value of online teens to European marketers. Currently, teenagers represent 12% of the European online population and are spending a significant and increasing amount of their time online. In June 2001, 12 – 17 year olds in Europe spent nearly 8 hours online representing an increase of 2… Continue reading European Teens Are A Valuable Audience For Online Marketers, Says Jupiter

Use of the internet in the US is starting to eat into consumers’ use of other media, with 20-24% of respondents to a Content Intelligence survey claiming to have cancelled subscriptions to magazines since they started using the Net. The survey shows that the Web rapidly becomes the favourite source for both personal and special… Continue reading Net Usage Hits Other Media, With Newspapers Least Affected

A recent survey of leading online brokerage firms by Deloitte & Touche reveals that average use of online accounts has declined 42% as investors are taking a more conservative approach to their portfolios due to market volatility. The slowdown and unease in the US economy which began in early 2000 has significantly affected investment in… Continue reading Use Of Online Brokerages Falls In US

According to recent report by Oftel, there are now six million more internet households in the UK than there were a year ago. OftelÂ’s residential survey shows that 10 million (40%) of UK households were online in May 2001, an increase of 3.75 million in a year. Source: Oftel, July 2001