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US online adspend fell by 10% year on year in the first half of 2001, according to figures released today by CMRi, the internet division of advertising and marketing communications group, CMR. CMRi estimates that US internet adspend for H1 2001 totalled $1.5 billion. Yahoo continued to drive overall website revenues with a total of… Continue reading Internet Hit By Ad Downturn As Spend Drops 10% In First Half

According to the recent report Online Teen Spending, 2001, Datamonitor forecasts that by 2005 teenagers will spend up to $10.6 billion online, a rise from $483 2000. The survey looked at teenage spending online in seven EU countries and the US and found that online penetration amongst teenagers was often higher than amongst the population… Continue reading Teenagers Will Spend $10.6 Billion Online In 2005, Says Datamonitor

New research reveals that 40% of web surfers will visit a news or information site more often if its pages load faster and advises that companies should worry less about spending lots of money on the latest web design technology, as this will not increase user levels. According to the Jupiter Research Web Enterprise report,… Continue reading Technology For Technology’s Sake Doesn’t Necessarily Build Website Use, Says Jupiter

New media advertising is set to boom over the next few years, despite its rocky fortunes in the last 18 months. Market researchers Allegra Strategies forecast that while the difficult market will mean a downturn this year, the average rate of growth for the next few years for new media ad revenues will be 51.8%… Continue reading New Media Ad Revenue To Rise

Nielsen//NetRatings reports in its Internet Ratings Report for July 2001 that Internet growth in US homes grew by 63% in the past two years. The US online population increased by 16% in the period from July 2000 to July 2001. Growth for the period 1999 to 2000 was 41%. “Despite a troubled economy and slumping… Continue reading US Internet Penetration Shows Strong Growth

The number of internet users who have ever used streaming media has crossed the 50% threshold, according to a new study from Arbitron and Edison Media Research, released last week. The Internet & Streaming: What Consumers Want Next study finds that, as of July 2001, 52% of online Americans had used streaming media. More than… Continue reading Over 50% Of US Net Users Have Tried Streaming Media, Finds Arbitron

Two thirds of all small businesses in the US now have access to the internet and half of these have their own website, according to research from Dun & Bradstreet published this month. The research shows that the majority of these businesses still have a dial-up connection to the web, but as 60% plan to… Continue reading Two Thirds Of US Small Businesses Have Web Access

Almost 70% of retailers are wrongly judging the success of their internet investments on top-line return on investment (ROI) metrics such as online sales and profits, according to research from Jupiter Media Metrix released last week. Companies that look at the non-transactional benefits of their sites ÂÂ- including online influenced sales and improved payroll productivity… Continue reading Retailers Wrongly Judge Online ROI, Says Jupiter

Two of the smaller US-based wireless carriers in the US are more successful in taking web page visitors to the secure areas of their sites – where transactions are potentially made – than the larger carriers, according to new research from Jupiter Media Metrix. Jupiter found that Sprint PCS and Nextel convert almost three times… Continue reading Small US Wireless Carriers More Effectively Attract Customers, Finds Jupiter

Only around 6% of the world’s six billion citizens currently use the internet and even in technologically developed countries such as the US, Canada and Sweden, only around a third of people who could use the internet choose to, according to research from Ipsos-Reid. The international research firm found that billions of people have neither… Continue reading Ipsos-Reid Asks Why More People Are Not Online