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Forrester Research has published the Media Buyers’ Table – a source designed to provide UK media planners and buyers with a set of metrics that will enable them to implement more targeted and successful online marketing campaigns. The Media Buyers’ Table uses data collected on websites that participate in Forrester’s online consumer research survey, the… Continue reading Forrester Offers UK Media Planners Internet Metrics Resource

Despite the fact that internet use in Ireland has doubled in the past two years, AmÃÂĄrach Consulting has downgraded its ecommerce forecasts for Ireland for the year. Lack of interest by net users in buying online is cited as the reason for the downgrades. Almost a third of all Irish adults (around 895,000 people) currently… Continue reading AmÂrach Downgrades Irish E-Commerce Forecasts

The global m-commerce market will grow considerably over the next four years according to new research by Cahners In-Stat Group. M-commerce in 2000 represented $264 million, generated by 9.2 million wireless subscribers. This figure is due to grow slowly between now and 2005 with the exception of the Japanese market which is set to rocket.… Continue reading ‘Generation Y’ Key To M-Commerce Success, Says Cahners In-Stat

New research from Jupiter MMXI reveals the value of online teens to European marketers. Currently, teenagers represent 12% of the European online population and are spending a significant and increasing amount of their time online. In June 2001, 12 – 17 year olds in Europe spent nearly 8 hours online representing an increase of 2… Continue reading European Teens Are A Valuable Audience For Online Marketers, Says Jupiter

Use of the internet in the US is starting to eat into consumers’ use of other media, with 20-24% of respondents to a Content Intelligence survey claiming to have cancelled subscriptions to magazines since they started using the Net. The survey shows that the Web rapidly becomes the favourite source for both personal and special… Continue reading Net Usage Hits Other Media, With Newspapers Least Affected

A recent survey of leading online brokerage firms by Deloitte & Touche reveals that average use of online accounts has declined 42% as investors are taking a more conservative approach to their portfolios due to market volatility. The slowdown and unease in the US economy which began in early 2000 has significantly affected investment in… Continue reading Use Of Online Brokerages Falls In US

According to recent report by Oftel, there are now six million more internet households in the UK than there were a year ago. OftelÂ’s residential survey shows that 10 million (40%) of UK households were online in May 2001, an increase of 3.75 million in a year. Source: Oftel, July 2001

The softening economy in the US finally took its toll on online shopping last month, according to the most recent findings of Forrester Research’s Online Retail Index. The 18th edition of the monthly survey shows that total US spending via the web decreased from $3.9 billion in May to $3.2 billion in June. The number… Continue reading US Economic Downturn Hits Online Sales

According to Forrester, only the large media companies will be able to cope with the demands of European net users and provide multi-platform, multi-language content to local markets. “To thrive with international Web properties, multicountry localizers must wield their most effective lever — economies of scale from Pan-European online offerings — to consolidate assets and… Continue reading Large Portals And Multichannel Media Firms Will Successfully Meet Europe’s Localisation Challenge, Says Forrester

A new survey by the Pew Internet & American Life Project has revealed that the length of time spent online by different sections of the internet varies greatly. The Project asked 1,081 Internet users whether they were currently using the Internet more or less than they were six months earlier. 54% said they were using… Continue reading America Online: Latest Data From Pew