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More than half of the UK’s internet users are willing to pay for premium content, possibly paving the way for the widespread introduction of paid -for events and information. According to a new survey by technology consultancy iSTRAT, 52% of respondents said that would be willing to pay for good quality information; 80% of these… Continue reading More Than Half Of UK Web Users Willing To Pay For Premium Content

Although the US has the largest base of mobile phone users in the world, less than $4 billion will be spent on shopping and travel via internet-enabled mobile phones in 2006. This is less than 2% of all online shopping, according to new wireless research by Jupiter Media Metrix (JMM). The survey reports that consumers’… Continue reading Consumer Apathy Hinders Wireless Transactions Growth

The economic downturn and the well-publicised failure of dotcoms have dented the share of those who see the internet as ‘an engine of, economic growth’, down slightly from 82% in October 2000 to 75% in June 2001. However, there has been no significant change in the share of the US public that has a positive… Continue reading Internet Viewed Positively Despite Dotcom Failures

In a call for the internet advertising industry to re-think the use of so-called ‘pop-under’ ads, Unicast CEO Richard Hopple today asked the industry to re-think its use of the generally condemned format, saying that the short-term revenue gains generated by their use, will be more than offset by the continuing negative perception of online… Continue reading Unicast Chief Condemns Internet’s Pop-Under Ads

Europeans remain wary web shoppers but the UK is leading the way, according to a new Wall Street Journal Europe/GfK Worldwide Survey. The survey of 12,500 Western European consumers shows that whilst almost half have access to the internet, only around 20% have actually bought anything online in the last six months. Even those that… Continue reading UK Leads European Online Shopping, Says GfK Survey

The superstitial – a method of internet advertising – is as effective in terms of recall, communication and persuasion as a television ad, according to research from Harris Interactive. The superstitial format was developed and is trademarked by online advertising solutions company Unicast. It is a pop-up that uses Flash and Java to create a… Continue reading Superstitials Are As Effective As TV Ads, Says Harris Interactive

According to the Jupiter MMXI May 2001 internet behaviour study, the number of Europeans visiting business and finance sites rose by 50% in some markets last month and the time spent on such sites has risen by around 60%. Online banking has proved very popular in Europe as has online share dealing and many other… Continue reading Europe Leads In Online Finance

Further weakening in the European economy could have a major impact on the demand for IT products and services over the next three years, according to IDC. The worsening outlook for the Western European economy suggests that the tech slump currently impacting on the US market may spread to Europe. Globally, IDC forecast that IT… Continue reading Worsening European Economy Could Wipe $150 Billion from IT Market, Says IDC

In a pre-emptive move, the Australian government has banned internet gambling, an enterprise which has proved lucrative elsewhere (see Forecasts) but one which had not yet taken off in Australia. The general proliferation of gambling in Australia so worried the government that it took the measures in order to avoid an ‘epidemic’ of at-home gambling.… Continue reading Australian Government Outlaws Online Gambling

A new report by eMarketer reveals that although the economic slowdown in the US has slowed technology spending, many businesses have begun to use some form of online trading as part of normal practice. The most common of these is purchasing online via a supplier’s website although other areas of online B2B trading are developing.… Continue reading B2B Trading Boosted By Technology Slump