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The latest Report On eBusiness from Forrester shows that whilst some areas of B2B ecommerce are growing, many businesses are adopting a ‘wait and see’ approach to online purchasing and the like. Almost 73% of companies surveyed claimed that they used the internet for ‘indirect’ purchases, an increase from the 71% recorded in Q3, and… Continue reading Forrester Report Reveals Limited Growth In B2B E-Commerce

Europemedia reports that internet advertising spend in Italy is on the rise according to figures from the new Internet Advertising Observatory of Lab Italia. Spending has grown by 368% in 2000 reaching L267 billion (e140 million) compared to L10 billion in 1998. The most popular form of internet advertising remains the banner ad which accounts… Continue reading Online Adspend Boom For Italy

More than half of the UK’s internet users are willing to pay for premium content, possibly paving the way for the widespread introduction of paid -for events and information. According to a new survey by technology consultancy iSTRAT, 52% of respondents said that would be willing to pay for good quality information; 80% of these… Continue reading More Than Half Of UK Web Users Willing To Pay For Premium Content

Although the US has the largest base of mobile phone users in the world, less than $4 billion will be spent on shopping and travel via internet-enabled mobile phones in 2006. This is less than 2% of all online shopping, according to new wireless research by Jupiter Media Metrix (JMM). The survey reports that consumers’… Continue reading Consumer Apathy Hinders Wireless Transactions Growth

The economic downturn and the well-publicised failure of dotcoms have dented the share of those who see the internet as ‘an engine of, economic growth’, down slightly from 82% in October 2000 to 75% in June 2001. However, there has been no significant change in the share of the US public that has a positive… Continue reading Internet Viewed Positively Despite Dotcom Failures

In a call for the internet advertising industry to re-think the use of so-called ‘pop-under’ ads, Unicast CEO Richard Hopple today asked the industry to re-think its use of the generally condemned format, saying that the short-term revenue gains generated by their use, will be more than offset by the continuing negative perception of online… Continue reading Unicast Chief Condemns Internet’s Pop-Under Ads

Europeans remain wary web shoppers but the UK is leading the way, according to a new Wall Street Journal Europe/GfK Worldwide Survey. The survey of 12,500 Western European consumers shows that whilst almost half have access to the internet, only around 20% have actually bought anything online in the last six months. Even those that… Continue reading UK Leads European Online Shopping, Says GfK Survey

The superstitial – a method of internet advertising – is as effective in terms of recall, communication and persuasion as a television ad, according to research from Harris Interactive. The superstitial format was developed and is trademarked by online advertising solutions company Unicast. It is a pop-up that uses Flash and Java to create a… Continue reading Superstitials Are As Effective As TV Ads, Says Harris Interactive

According to the Jupiter MMXI May 2001 internet behaviour study, the number of Europeans visiting business and finance sites rose by 50% in some markets last month and the time spent on such sites has risen by around 60%. Online banking has proved very popular in Europe as has online share dealing and many other… Continue reading Europe Leads In Online Finance

Further weakening in the European economy could have a major impact on the demand for IT products and services over the next three years, according to IDC. The worsening outlook for the Western European economy suggests that the tech slump currently impacting on the US market may spread to Europe. Globally, IDC forecast that IT… Continue reading Worsening European Economy Could Wipe $150 Billion from IT Market, Says IDC