More Digital articles

The economic downturn and the well-publicised failure of dotcoms have dented the share of those who see the internet as ‘an engine of, economic growth’, down slightly from 82% in October 2000 to 75% in June 2001. However, there has been no significant change in the share of the US public that has a positive… Continue reading Internet Viewed Positively Despite Dotcom Failures

More than half of the UK’s internet users are willing to pay for premium content, possibly paving the way for the widespread introduction of paid -for events and information. According to a new survey by technology consultancy iSTRAT, 52% of respondents said that would be willing to pay for good quality information; 80% of these… Continue reading More Than Half Of UK Web Users Willing To Pay For Premium Content

Although the US has the largest base of mobile phone users in the world, less than $4 billion will be spent on shopping and travel via internet-enabled mobile phones in 2006. This is less than 2% of all online shopping, according to new wireless research by Jupiter Media Metrix (JMM). The survey reports that consumers’… Continue reading Consumer Apathy Hinders Wireless Transactions Growth

In a call for the internet advertising industry to re-think the use of so-called ‘pop-under’ ads, Unicast CEO Richard Hopple today asked the industry to re-think its use of the generally condemned format, saying that the short-term revenue gains generated by their use, will be more than offset by the continuing negative perception of online… Continue reading Unicast Chief Condemns Internet’s Pop-Under Ads

Europeans remain wary web shoppers but the UK is leading the way, according to a new Wall Street Journal Europe/GfK Worldwide Survey. The survey of 12,500 Western European consumers shows that whilst almost half have access to the internet, only around 20% have actually bought anything online in the last six months. Even those that… Continue reading UK Leads European Online Shopping, Says GfK Survey

The superstitial – a method of internet advertising – is as effective in terms of recall, communication and persuasion as a television ad, according to research from Harris Interactive. The superstitial format was developed and is trademarked by online advertising solutions company Unicast. It is a pop-up that uses Flash and Java to create a… Continue reading Superstitials Are As Effective As TV Ads, Says Harris Interactive

According to the Jupiter MMXI May 2001 internet behaviour study, the number of Europeans visiting business and finance sites rose by 50% in some markets last month and the time spent on such sites has risen by around 60%. Online banking has proved very popular in Europe as has online share dealing and many other… Continue reading Europe Leads In Online Finance

A new report by eMarketer reveals that although the economic slowdown in the US has slowed technology spending, many businesses have begun to use some form of online trading as part of normal practice. The most common of these is purchasing online via a supplier’s website although other areas of online B2B trading are developing.… Continue reading B2B Trading Boosted By Technology Slump

In a recent survey, gartner found that 42% of US business users check their email whilst on holiday and 23% check at some point during the weekend. During the working day, users check their mail at least 6 times a day and spend an average of 49 minutes dealing with email, this appears to be… Continue reading Warning: Email Can Seriously Damage Your Holiday

IDC forecasts that by 2005 the total number of online trading accounts in the Asia/Pacific region (exc Japan) will rise to 42 million as the popularity of eInvesting grows. “The securities industry in Asia/Pacific is facing unprecedented challenges and opportunities brought about by the emergence of new digital channels, market deregulation, industry consolidation and shrinking… Continue reading IDC Forecasts Massive Growth In Online Trading In Asia