In our latest research focus article, TGI’s James McCombe says the jury may be out on paywalls but one thing not in question is the potential value of the online newspaper audience…
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Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, on why we should all take note of Brand Response…
The issue of paywalls still divides opinion – and probably will for some time to come. According to a Benedict Evans from Enders Analysis, a newspaper paywall subscriber is worth “only a quarter to a third of a print buyer”.
Lucas Brown, joint MD at Total Media Limited, explains why and how the IPA’s Value of Advertising group wants to “create a culture of effectiveness”…
In our latest Research Focus report, Future Foundation explains why this is the golden age of telly and how the box in the living room corner still manages to keep such a hold on the national imagination…
Keith Grainger, chief executive at Redwood, explains why the latest ABC release has overthrown speculation that ‘print is dead’…
Mungo Knott, director of insight at Primesight Outdoor, explains why “marketers who are faced with the allocation of budgets would do well to recognise the powerful position of Out of Home…”
In his latest column, Jim Marshall talks airtime sales rules; the realities of buying and selling; CRR; and Polish humour…
In our latest research focus article, TGI’s James McCombe explains why the relationship between young people and social networking sites is interesting when it comes to WoM, online shopping and reading newspapers…
Katherine Page, technical consultant for the National Readership Survey, explains how British quality newspapers have shown a remarkable ability to evolve and fulfil their unique role in the media landscape.