James Whitmore, MD of POSTAR, shares some interesting learnings (and amusing observations) from a recent European media research conference…
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NEW: Paper Boy – the irreverent insider
James Cridland says in a world of on-demand, video-with-everything, iThat and iThis, it’s easy to forget that while broadcast radio is not shiny or ‘new’, it is an established and successful part of the media landscape: indeed, one that according to today’s figures is getting more popular, not less…
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, encourages British dotcom successes to go global…
Mungo Knott, insight director at Primesight, on why outdoor is well placed to deliver against demanding marketing objectives in these challenging times…
Geoff Copps, research & analysis manager at Telegraph Media Group, offers a personal take on what the future holds for the tablet market in the UK…
In the guise of a ‘proper journalist’, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, talks tablets with GQ’s Dylan Jones, The Guardian’s Chris Pelekanou and Wired’s David Rowan…
Jim Marshall on the changes in TV sales; the cabinet report on the future of the COI (or lack of it); the mystery of the Big Society; and the sad demise of the Sunday Sport… who will forget its brave investigative approach to journalism, which uncovered a World War 2 bomber found on the moon or Lord Lucan spotted on Shergar?
James Whitmore, managing director at Postar, on the dangers of content over creativity…
Kathryn Jefferies, head of media at Equi=Media, says as TV ad targeting rises, the challenge for the TV industry will be to use the data they have to target consumers as effectively as online, and as seamlessly.