Chris Whitson, head of the IPA’s DM Group, warns now is not the time for complacency – DM practitioners must ensure they spread the word to the client community…
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In our latest weekly column, Lawson Muncaster, CITY AM managing director, explains why “people will pay – and understand they have to pay – if the content is good enough”…
Rob Atkinson, managing director at Clear Channel Outdoor UK, explains how the flexibility of outdoor advertising can achieve huge stand-out in the public space.
Louise Ainsworth, MD EMEA, Nielsen Online, looks at four scenarios for the future of media research.
In our latest research focus piece, TGI explains why news sites that charge for content need audience metrics that go beyond reach…
Chris Williamson, chief economist at Markit and author of the IPA/BDO Bellwether Report – the quarterly survey of marketing expenditure – gives his take on the latest findings published last week, and on the economic outlook in general.
Claire Myerscough, business intelligence director at News International, explains why ‘word of mouth’ will be more important than ever in 2010…
Frances Dickens, CEO of barter company Astus, explains exactly what corporate barter is and how it’s growing.
Despite the increasing popularity of digital media, consumers with a technological bent are still checking out the print editions of their favourite titles, says Katherine Page, technical consultant at the National Readership Survey.
Amanda Davie, founder and managing director of Reform, explains why the IPA Search Certificate will help combat tough external threats and protect the value of the client-agency model…