Katherine Page, technical consultant for the National Readership Survey, explains how British quality newspapers have shown a remarkable ability to evolve and fulfil their unique role in the media landscape.
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Julian Reiter, managing director of Positive Thinking, says it has been ‘truly refreshing’ to see creative World Cup campaigns in “contrast to the somewhat blasé (perhaps even arrogant) assumption by some sponsors that consumers will automatically respond to their ‘official’ status, which has been, in true football vernacular, an obvious own goal”…