Kathryn Jefferies, head of media at Equi=Media, says as TV ad targeting rises, the challenge for the TV industry will be to use the data they have to target consumers as effectively as online, and as seamlessly.
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Fresh from Facebook HQ, Greg Grimmer is impressed by the vision, ambition and pace of the Facebook juggernaut, and by its slogan ‘Fail Harder’ – a statement of belief that is perhaps missing from current UK advertising culture in 2011.
The Future Foundation’s Richard Nicholls looks at the changing attitudes of consumers, which require more subtle and thought-out advertising techniques
James Whitmore, MD at Postar, sees mobile measurement techniques as an industry changing research tool, someone just needs to accept the challenge…
Jim Marshall says love him or hate him, Rupert Murdoch is probably the world’s most innovative and progressive media man. Who knows whether The Daily will prove to be a success or not but interactive newspapers will develop as a result of Murdoch’s risk – giving him (quite rightly) significant influence and ownership of the market.
Greg Grimmer says HBO has built a paid-for subscription business in the US by producing high-quality drama – a feat not managed by Sky or indeed anyone else in the UK. Sky’s belated response to this has not been to try and re-create the formula with UK talent tub, but to import in its entirety – I give you Sky Atlantic. So well done to Sky for the next phase of its world domination and farewell to free-to-view high-quality US dramas on the BBC, ITV & C4.
Karen Canty says advances in technology will soon mean we’ll be collecting data about each and every movement, transaction and household appliance (and the rest). There will be no excuse for not living lives of organised moderation every hour of every day.
John Straw, CEO and founder of Linkdex, says for brands and companies to have a fighting chance of success in the next decade they need to optimise their presence on search engines…
Simon Andrews, founder of the full service mobile agency addictive!, says that while TV has hung onto eyeballs, TV advertising has lost for the war for attention…
James Cridland, managing director of Media UK and a radio futurologist, says the latest digital listening figures are a welcome, gradual, improvement: but anyone expecting the internet or DAB to replace FM listening any time soon might have egg on their face…