See the highlights from what was Adam Crozier’s first session in front of a substantial audience of media executives since he took up the challenge of turning ITV around
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During the course of Adam Crozier’s interview at the MediaTel TV Summit on Thursday he was asked by Raymond Snoddy why ITV did not buy Channel 5.
David Brennan on the findings from Thinkbox and Decipher’s ‘Tellyport’ research: “One stat that should make advertisers sit up, listen and get very excited is that over half of our sample claim to have gone shopping online while watching live TV”…
As the noughties draw to a close, TGI takes a look at how British young people are interacting with the digital world…
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer says “there’s only one thing guaranteed in advertising, you will lose business! This cheerful ditty keeps me going on the new business trail, looking for those clients who want ambitious, forward thinking work for their business.”
Jim Marshall questions i’s positioning and cover price; and wonders whether newspapers are facing a daunting challenge if futurist Ross Dawson’s prediction that the UK newspaper industry will be extinct by 2020 is to be believed…
Helen Keable, investment director at Manning Gottlieb OMD, wonders whether we have been temporarily dazzled by the bright lights of “scale” and lost sight of why we really value local radio…
Neil Mortensen, MRG co-chair, says media measurement needs to drive the market because otherwise we will “wake up in a decade and find our media planners, media owners and brands at the mercy of the “click” and not the consumer”.
John Carroll, Senior Director, Ipsos MediaCT, looks more closely at online panels and research ahead of the MRG Conference in November.
Pauline Robson, Director – Real World Insight, MediaCom: Children are the future, but what does the future hold for content providers?