ZenithOptimedia has upgraded its UK and global adspend growth forecasts, predicting UK growth of 1.3% this year and global growth of 2.2%.
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Carat has upgraded its UK and global adspend forecasts, predicting 2.9% growth in the UK this year, up from 1.4% forecast in October, with growth of 4.2% expected in 2011.
The North American smartphone market is forecast to grow 38% year on year in 2010, according to a new report from Canalys.
The mobile retail market is expected to exceed $12 billion by 2014, driven by increasing smartphone use.
US spending on online advertising will overtake print in 2010 for the first time, according to a new forecast from Outsell Inc.
February was another big month for mobile research and forecasts, with ABI Research predicting that shoppers around the world will spend $119 billion on goods and services purchased via mobile phones in 2015.
Global revenues for mobile location based services (MLBS) and location-enabled mobile apps will reach more than $12.7 billion by 2014, according to Juniper Research.
In 2015, shoppers around the world are expected to spend about $119 billion on goods and services purchased via mobile phones, representing about 8% of the total e-commerce market.
Social media marketing will become truly integrated into all marketing efforts in the coming years, a new report from eMarketer claims.
Figures from the Advertising Association (AA), researched and compiled by Warc, show that after nine consecutive quarters of year on year decline, total adspend is predicted to return to growth in Q3 2010.