The UK television advertising market is expected to grow 4.6% this year, according to a new forecast from Screen Digest.
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ZenithOptimedia has upgraded its UK and global adspend growth forecasts, predicting UK growth of 1.3% this year and global growth of 2.2%.
Carat has upgraded its UK and global adspend forecasts, predicting 2.9% growth in the UK this year, up from 1.4% forecast in October, with growth of 4.2% expected in 2011.
The North American smartphone market is forecast to grow 38% year on year in 2010, according to a new report from Canalys.
The mobile retail market is expected to exceed $12 billion by 2014, driven by increasing smartphone use.
US spending on online advertising will overtake print in 2010 for the first time, according to a new forecast from Outsell Inc.
February was another big month for mobile research and forecasts, with ABI Research predicting that shoppers around the world will spend $119 billion on goods and services purchased via mobile phones in 2015.
Global revenues for mobile location based services (MLBS) and location-enabled mobile apps will reach more than $12.7 billion by 2014, according to Juniper Research.
In 2015, shoppers around the world are expected to spend about $119 billion on goods and services purchased via mobile phones, representing about 8% of the total e-commerce market.
Social media marketing will become truly integrated into all marketing efforts in the coming years, a new report from eMarketer claims.