ZenithOptimedia predicts global ad expenditure will grow 4.8% in 2012, reaching US$489 billion by the end of the year. This is a slight upgrade of the 4.7% growth it forecast back in December.
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A survey by the British Retail Consortium said retail sales remained sluggish last month – with like-for-like sales (a measure that does not include changes in floorspace and is favoured by equity analysts) down 0.3% year on year in February.
Following 3.8% growth in 2011, global advertising spending is expected to grow by 4.9% in 2012 to $465.5 billion, according to the latest global advertising forecast from Strategy Analytics.
Bank of America Merrill Lynch (BoAML) has raised its global ad forecast from 1.4% to 2% in 2012 to reflect recent GDP upgrades and stronger than expected trends in Q4.
MAGNAGLOBAL predicts that the quadrennial boost of 2012 (political advertising and to a lesser extent the Summer Olympic broadcasts) will help generate US year on year revenue growth of 3.7% in 2012.
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q4 for a second successive quarter, as companies sought to protect market share against competitors.
Barclays Capital claims that 2012 will be a “low growth environment” for advertising agencies. Barclays forecasts that agency organic revenue growth will average 2.9% next year – down from the 5.6% it expects agencies to record in 2011.
WPP’s GroupM has reduced its 2011 UK ad spend forecast from 1.5% to 0.7%.
MAGNAGLOBAL, a division of IPG Mediabrands, has released an updated global advertising forecast, showing media owners’ revenue growth for 2011 and 2012 to be slower than previously projected, but still resilient.
GroupM has downgraded its 2011 US ad forecast from 3.8% growth for all measured media to 3.3%, according to MediaPost.