ZenithOptimedia has upgraded its forecast for global adspend growth this year from 2.2% to 3.5%.
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The US advertising economy will grow by 2.1% during 2010, excluding political and Olympic advertising on TV, according to a new forecast by Magna Global.
Magna Global’s latest On-Demand Quarterly forecasts that video on demand will reach 65.4 million households by 2016.
US spending on mobile display ads is expected to almost quadruple over the next five years, growing from $313 million to more than $1.2 billion in 2015.
UK digital out of home advertising is expected to grow 20% in 2010, according to new figures from Screen Digest.
Global net TV advertising is forecast to hit $116 billion in 2010, up 3.7% year on year, according to a new report from Informa Telecoms & Media.
The World Cup kicked-off in June, and the IAB and ESPN released research showing 8% of football fans were planning to watch the tournament on their mobile phones.
US mobile video on demand (VOD) and mobile TV active subscribers are set to rise to 3.5 million in 2010, up from 3.1 million in 2009, according to new figures from Screen Digest.
TV will be the main driver of advertising growth in 2010, with revenues expected to grow an estimated 9.1% this year, according to the latest AA/WARC Expenditure Report.
Worldwide mobile TV market revenues are forecast to exceed $20 billion by 2015.