ZenithOptimedia predicts that global ad expenditure will end this year at US$464 billion, 3.5% higher than in 2010, then accelerate to US$486 billion – a 4.7% growth – despite the continuing slowdown in Europe and fears that its debt crisis will get much worse.
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Pivotal Research Group has released its 2012 advertising forecast for the United States.
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q3 ending a three-quarter period of decline, as companies increased expenditure to promote new products and maintain market share amid strong competitive pressure.
MAGNAGLOBAL has released its updated US media owners advertising revenue forecast, which remains unchanged for this year at 1.6% growth, including the impact of political and Olympics advertising. The company expects media suppliers to generate $173.5 billion of advertising revenues in 2011.
MAGNAGLOBAL has revised down its year-end 2016 forecast for DVR subscriber households to 57.5 million (48.7% of TV households), from 63.1 million in its July 2011 forecast (and compared to 41.2 million – 35.5% of TV households – as of the end of Q2 2011).
Online has bucked wider advertising trends, growing at a rate of 13.5% to £2.26 billion for the first half of the year, according to new research by the IAB.
ZenithOptimedia has made a small reduction to its global ad forecast for 2011 as fears of a double-dip recession sees advertisers limiting budget increases.
Twitter is expected to rapidly expand its advertising revenues in 2011 and the years following, according to a new forecast from eMarketer.
Nielsen is expected to issue its first-half advertising expenditure report next week, showing a slow down in growth from the first to second quarter.
Commenting on the latest advertising expenditure forecasts from Carat, Jerry Buhlmann, chief executive of Aegis Group plc, remains cautiously optimistic.