Advertising revenues are expected to decline by just 1.3% in 2010, according to Magna’s revised US Media Advertising Forecast.
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Looks at recent developments within the IPTV market and includes latest industry forecasts and current marketplace dynamics.
Carat has forecast a 9.8% fall in global adspend for 2009, with the UK expected to be down almost 12%.
Chip manufacturer Intel has forecast a future where TV is available “everywhere” on multiple devices.
The US digital advertising and publishing market is poised for growth, supported by new mobile devices and advances in applications and technology, according to a new survey.
A new study from GroupM predicts that internet advertising will account for about 15% ($64.7 billion) of global measured adspend in 2010, up from an expected 13% this year.
A new forecast predicts that mobile TV will come of age this year, with a worldwide user base of 54 million consumers in 2009.
Britain added 445,000 net new broadband lines in the first half of 2009 to reach over 17.8 million in total, according to new figures from Point Topic.
There will be close to 6 billion mobile subscribers worldwide by the end of 2013, up from 3.9 billion by the end of 2008, according to a new forecast from Portio Research.
The prospect of faster broadband connections will not be the catalyst for increased TV viewing online, according to a new survey.
