A new global advertising forecast from Magna predicts worldwide growth of 6% in 2010.
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Global advertising spending in measured media is expected to drop 6.6% to $445 billion in 2009 with a mild growth of 0.8% now expected in 2010 to $448 billion, according to a new 70-country forecast report from GroupM.
ZenithOptimedia has upgraded its 2010 advertising forecast for the first time in 18 months and predicts a return to normal 5% growth in 2012.
UK ad spend is now expected to fall by 12% year on year in 2009, according to a revised forecast by GroupM.
November saw the release of a forecast predicting that European online advertising spend will climb by more than 7% next year.
Online advertising spend is set to climb by more than 7% next year, according to a new internet ad report.
The number of mobile users accessing social networks from their mobile devices will reach 607.5 million worldwide by 2013, representing 43% of global mobile internet users, according to a new forecast from eMarketer.
WPP’s third quarter results show a 8.7% revenue decline, which is an improvement on the advertising firm’s 10.5% Q2 drop.
New research claims that an open IPTV platform like Project Canvas will reach 3.5 million homes by 2014.
US local online advertising spending is set to slow significantly from previous levels of growth, according to new research from Borrell Associates.