In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, looks past the pessimism of this year’s economic downturn and delivers three “good news predictions” for the coming year.
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A new global advertising forecast from Magna predicts worldwide growth of 6% in 2010.
Global advertising spending in measured media is expected to drop 6.6% to $445 billion in 2009 with a mild growth of 0.8% now expected in 2010 to $448 billion, according to a new 70-country forecast report from GroupM.
ZenithOptimedia has upgraded its 2010 advertising forecast for the first time in 18 months and predicts a return to normal 5% growth in 2012.
UK ad spend is now expected to fall by 12% year on year in 2009, according to a revised forecast by GroupM.
November saw the release of a forecast predicting that European online advertising spend will climb by more than 7% next year.
Online advertising spend is set to climb by more than 7% next year, according to a new internet ad report.
The number of mobile users accessing social networks from their mobile devices will reach 607.5 million worldwide by 2013, representing 43% of global mobile internet users, according to a new forecast from eMarketer.
WPP’s third quarter results show a 8.7% revenue decline, which is an improvement on the advertising firm’s 10.5% Q2 drop.
New research claims that an open IPTV platform like Project Canvas will reach 3.5 million homes by 2014.