A new forecast from GroupM predicts that global media spend will grow 3.5% this year, to $452 billion.
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Online research firm eMarketer predicts that UK internet advertising will reach £3.79 billion this year.
Magna Global’s latest worldwide advertising forecast predicts that ad revenues will grow 4.2% to $377 billion in 2010, upgraded from its previous forecast of 2.4%.
The global entertainment and media market will grow 5% annually to 2014, up from $1.3 trillion in 2009 to $1.7 trillion, according to PricewaterhouseCoopers’ Global Entertainment & Media Outlook 2010 – 2014.
Online advertising may finally “be entering a golden age”, according to new figures from Morgan Stanley analyst Mary Meeker.
A new forecast from Juniper Research reveals that the global mobile app market will be worth more than $30 billion by 2015.
According to new figures from Magna, global online advertising will rise by 12.4% in constant currency terms during 2010, to $61 billion dollars.
GroupM has revised its 2010 adspend forecast up from zero growth in December to +4%.
In May there was a plethora of research about online adspend and online video, with eMarketer forecasting 11% growth in US online advertising spending.
Stacey Hand, senior research executive at Gfk NOP, takes stock of the year so far and looks ahead to see how the media landscape will change over the coming months.