Figures from the Advertising Association (AA), researched and compiled by Warc, show that after nine consecutive quarters of year on year decline, total adspend is predicted to return to growth in Q3 2010.
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Mobile and online advertising can significantly increase brand awareness and purchase consideration when used together, according to new research from the IAB.
In keeping with many predictions that 2010 will finally be “the year of mobile”, January saw a host of forecasts claiming mobile was about to take-off in a major way.
Total mobile service revenues are predicted to exceed $1 trillion in 2013, despite a projected fall in voice revenues, according to the latest forecasts from Informa Telecoms & Media.
Global IPTV homes are forecast to more than double to 70 million by the end of 2014, up from 26 million at the end of last year.
Richard Bullwinkle, chief evangelist for Rovi Corporation, looks at how new and emerging technologies and services will develop over the coming year.
A new US report predicts significant investment in mobile apps this year, although spending on social apps is expected to stagnate.
Newsline columnist Raymond Snoddy explains why Deloitte’s “practical and sensible” predictions for 2010 put them ahead of the pack.
Just 10% of television will be viewed on-demand this year as linear TV continues to dominate, according to a new forecast from Deloitte.
Magna’s latest US ad revenue forecast predicts 1.4% growth in 2010, bouyed by the Olympics and political advertising.