Stacey Hand, senior research executive at Gfk NOP, takes stock of the year so far and looks ahead to see how the media landscape will change over the coming months.
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eMarketer is forecasting 11% US online adspend growth in 2010, after a drop of 3.4% last year.
New research reveals that the rise in smartphone apps and mobile internet are propelling the use of mobile payments.
Almost 67% of US internet users – 147.5 million people – watch video online each month, according to new research.
The number of smartphones in use worldwide will grow at an annual rate of 32% between 2010 and 2014, according to a new Analysys Mason report.
The UK advertising industry will report a faster than expected recovery in 2010, according to the latest Advertising Association (AA) and Warc expenditure report.
There will be 26 million US adult Twitter users in 2010, up 44.4% on 2009, a new forecast from eMarketer estimates.
Magna’s latest US advertising revenue forecast predicts growth of 1.6% during 2010, an upgrade from its previous prediction of flat year on year growth.
Magna has upgraded its 2010 growth forecast for UK media supplier ad revenues to 3%, up from its previous forecast of 1%.
Just under 6 billion mobile apps will be downloaded in 2010, up from an estimated 2.4 billion in 2009, according to new research.