Warc has raised its global advertising spend forecasts for 2011 to +5.1%, up from +4.5%.
More Forecasts articles
ITV is expected to post advertising growth of around 6% in April, down from the 12% previously predicted, according to Merrill Lynch.
WPP provided a positive statement this morning, upgrading its 2011 forecasts to growth of over 6% rather than the 5% previously forecast.
MAGNAGLOBAL has updated its US media ad revenue forecast, which is now expected to see a rise of 3.1% in 2011.
Marketing spend was down again in Q1 2011 in response to public sector spending cuts and rising costs, according to the latest IPA/BDO Bellwether survey.
ZenithOptimedia now forecasts global ad expenditure to grow by 4.2% in 2011, down from the 4.6% it forecast in December, as a result of the political turmoil in the Middle East and the earthquake in Japan.
2009 was a bad year for advertising with one of the biggest declines in spend since records began, according to MediaTel’s latest UK Advertising Forecasts report.
Group M has almost doubled its growth forecast for the UK advertising market to 8% this year due to a surge in national newspaper revenues.
ITV has announced an increase in advertising revenue – up 16% for the first nine months of 2010, while group revenues are up 11% year on year to £1,456 million (2009: £1,312 million).
The first three quarters of 2010 saw a dramatic reduction in press title closures in the UK.