One of the themes to come out of today’s MediaTel Group seminar on the future of digital was the social networking phenomenon, as exemplified by websites such as MySpace and Facebook. The chair of the event, Torin Douglas asked the assembled panelists if they believed that social networking sites are here to stay or did… Continue reading Seminar Examines Social Networking Phenomenon
More Gaming articles
A new report from the Interactive Advertising Bureau (IAB) has just been published which focuses on the in-game advertising market. The report makes clear that one of the hurdles faced by in-game advertising is the lack of research to prove its efficacy. The IAB says that almost all of the experts it spoke to when… Continue reading New Report Focuses On In-Game Advertising
The market value for massively multiplayer online games in the West hit $1bn for the first time in 2006, according to a new report from Screen Digest. Screen Digest says that the North American subscription market was worth $576m, while Europe was worth $299m. Subscription services dominate in the West, accounting for 87% of the… Continue reading Multiplayer Online Games Market Sees Value Grow
The number of video game consoles in US television households has expanded by 18.5% since the fourth quarter of 2004, according to a new report from Nielsen Wireless and Interactive Services, a service of The Nielsen Company. In the fourth quarter of 2006 there were 45.7 million homes with video game consoles, representing 41.1% of… Continue reading Number Of Games Consoles In US TV Households Increases
On-portal mobile game revenue grew 61% year on year to $151 million in Q4 2006, according to new research from Telephia. Nearly 17.4 million mobile customers downloaded a mobile game last quarter, up 45% from a total of 12 million downloaders a year ago, says Telephia. On-portal mobile game revenues also account for 74% of… Continue reading Mobile Game Revenue Increases
In-game advertising has taken a step forward today, with the announcement that phone giant Nokia has teamed up with digital communications agency Hyper to produce an online advergame using real film footage.Nokia is launching a unique online experience to promote the Nokia Multimedia Car Kit CK-20W. Digital communications agency Hyper spent three days with gaming… Continue reading In-Game Advertising Takes Its Next Step
As with the rest of the magazine market, the gaming and computer sector also had a turbulent time, with many of the titles recording declines.Future Publishing’s Official Nintendo Magazine was not one of them though, as it recorded an increase of over 14% year on year and almost 21% period on period, no doubt due… Continue reading ABC Results Jul-Dec 2006:Turbulent Second Half For PC & Gaming Magazine Sector
Revenues from online content will reach €8.3 billion by 2010 in Europe, a growth of over 400% in five years, according to a new study by Screen Digest for the European Commission’s Directorate General Information Society and Media. The nine month long consultancy project crossed many of Screen Digest’s specialist areas and so involved a… Continue reading European Online Content Revenues To Reach €13 Billion
According to a new study from ABI Research, micropayments for consoles alone will account for over $833 million by 2011, as console vendors and their publisher partners look to monetise both in-game and game-related assets beyond initial game purchases. ABI says that as increasing numbers of gamers participate in multiplayer gaming and community features enabled… Continue reading Gaming To Be Increasingly Monetised
New research by the European Interactive Advertising Association (EIAA) shows that European online shoppers are now buying more from their browsing on the internet. The EIAA Mediascope Europe 2006 Study, managed by SPA and conducted by Synovate, explores the trends and spending patterns of Europe’s online shoppers. The research highlights the product categories with the… Continue reading European Online Shoppers Purchasing More