Game advertising spending in the US will grow from $370 million in 2006 to more than $2 billion in 2012, according to Electronic Gaming in the Digital Home: Game Advertising, a new report from Parks Associates. Over that time, game advertising will achieve a compound annual growth rate (CAGR) of 33%, much higher than that… Continue reading US Game Adspend To Break $2 Billion Barrier By 2012
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By the end of 2011, 80% of active internet users (and Fortune 500 enterprises) will have a ‘second life’ online, according to Gartner, Inc. Steve Prentice, vice president and analyst at Gartner, said: “The collaborative and community-related aspects of these environments will dominate in the future, and significant transaction-based commercial opportunities will be limited to… Continue reading 80% Of Active Internet Users To Have Virtual Lives
This year, US advertisers will increase spending in video games by 45%, to $502 million, according to new research from eMarketer. The eMarketer report, Video Game Advertising: Getting To The Next Level, says that the primary drivers of growth will include a widening audience, especially women and older gamers, the growth of games with online… Continue reading US Video Game Adspend To Increase
In the next three years, 40% of Yahoo!’s business will be on a mobile device rather than a PC, according to Blake Chandlee, director of UK Media Sales at Yahoo! UK & Ireland, who was speaking on the panel at MediaTel Group’s ‘Future of Digital’ seminar yesterday. “That is a staggering transition for us,” he… Continue reading 40% Of Yahoo!’s Business To Be On A Mobile Device In Three Years
One of the themes to come out of today’s MediaTel Group seminar on the future of digital was the social networking phenomenon, as exemplified by websites such as MySpace and Facebook. The chair of the event, Torin Douglas asked the assembled panelists if they believed that social networking sites are here to stay or did… Continue reading Seminar Examines Social Networking Phenomenon
A new report from the Interactive Advertising Bureau (IAB) has just been published which focuses on the in-game advertising market. The report makes clear that one of the hurdles faced by in-game advertising is the lack of research to prove its efficacy. The IAB says that almost all of the experts it spoke to when… Continue reading New Report Focuses On In-Game Advertising
The market value for massively multiplayer online games in the West hit $1bn for the first time in 2006, according to a new report from Screen Digest. Screen Digest says that the North American subscription market was worth $576m, while Europe was worth $299m. Subscription services dominate in the West, accounting for 87% of the… Continue reading Multiplayer Online Games Market Sees Value Grow
The number of video game consoles in US television households has expanded by 18.5% since the fourth quarter of 2004, according to a new report from Nielsen Wireless and Interactive Services, a service of The Nielsen Company. In the fourth quarter of 2006 there were 45.7 million homes with video game consoles, representing 41.1% of… Continue reading Number Of Games Consoles In US TV Households Increases
On-portal mobile game revenue grew 61% year on year to $151 million in Q4 2006, according to new research from Telephia. Nearly 17.4 million mobile customers downloaded a mobile game last quarter, up 45% from a total of 12 million downloaders a year ago, says Telephia. On-portal mobile game revenues also account for 74% of… Continue reading Mobile Game Revenue Increases
In-game advertising has taken a step forward today, with the announcement that phone giant Nokia has teamed up with digital communications agency Hyper to produce an online advergame using real film footage.Nokia is launching a unique online experience to promote the Nokia Multimedia Car Kit CK-20W. Digital communications agency Hyper spent three days with gaming… Continue reading In-Game Advertising Takes Its Next Step