Integrating dynamic advertisements into videogame environments provides brands a measured lift in overall consumer awareness and opinion of the products they are exposed to during game play, according to a new study conducted by Nielsen BASES and Nielsen Games on behalf of IGA Worldwide. The study found that consumers reacted positively to in-game ads: 82%… Continue reading In-Game Ads See Positive Response
More Gaming articles
Reports have suggested that electronics giant Sony is working on the launch of an online video service through gaming console PlayStaton3.The company has apparently been in talks with several Hollywood studios in recent weeks and could launch the video service within months.Sony is attempting to capitalise on the worldwide presence of its PS3 console. It… Continue reading Sony Could Launch Online Video Player Through PlayStation3
The percentage of people downloading a new mobile game did not increase of the past year in the US and Western Europe, according to a new report from M:Metrics. Nearly three fourths of the 98.4 million people in France, Germany, Italy, Spain, the UK and the US that played a mobile game in December played… Continue reading New Downloads Of Mobile Games On The Wane
Both Xbox World 360 and Official Nintendo Magazine enjoyed large circulation increases for the six month period to the end of December. Both titles were up by around 37% each year on year.Xbox World 360 now has a total circulation figure of nearly 32,000 copies, while Official Nintendo Magazine‘s circulation has risen to almost 59,000… Continue reading ABC Results Jul-Dec 2007:Xbox World 360 And Official Nintendo Magazine Record Big Increases In Circulation
A new report from Juniper Research forecasts that music, games and mobile TV will be the major contributors to the global entertainment market which will rise from just over $20 billion in 2006 to more than $64 billion by 2012. The report says that mobile music will remain the largest single sector of the mobile… Continue reading Music, Games And Mobile TV To Grow
Microsoft and BT have teamed up to bring together the BT Vision service and the entertainment system Xbox 360, giving all BT customers the opportunity to experience high-definition gaming, television and movies through the console.BT Vision, powered by the Microsoft Mediaroom Internet Protocol TV (IPTV) platform, plans to make this service available to customers in… Continue reading BT Vision And Microsoft In Xbox 360 Partnership
There is a stronger growth rate in mobile gaming than in console and handheld markets, albeit coming from a smaller market share, according to the latest research from entertainment analyst firm Understanding & Solutions. David Rouse, analyst at Understanding & Solutions, said: “Global revenues from mobile gaming are pegged at $3.6 billion this year, and… Continue reading Mobile Gaming Growing Quicker Than Console And Handheld Markets
The increasing popularity of casual gaming, combined with a steadily increasing variety of gaming-friendly handsets offering high quality 3D graphics aimed at core gamers, will help to push end-user generated revenues from mobile games to nearly $10bn by 2009, according to a new report by Juniper Research. In total, more than 460m mobile users are… Continue reading Mobile Games Market Predicted To Reach $10bn by 2009
The global mobile-gaming market suffered a reversal of fortune in the second quarter of 2007 as revenues for title publishers declined by 9%, compared with 11% growth in the first quarter, according to a new report from iSuppli Corp. David Carnevale, vice president, multimedia content and distribution for iSuppli, said: “While growth compared to the… Continue reading Global Mobile Gaming Revenue Falls in Q2
According to a new report from eMarketer, 24% of the 34.3 million US child and teen internet users will visit virtual worlds once a month in 2007. The online research firm adds that this figure will rise to 34% in 2008 and 53% by 2011. According to its Kids and Teens Online: Virtual Worlds Open… Continue reading 24% Of Young US Internet Users To Visit Virtual Worlds