The results of a survey conducted by the Internet Advertising Bureau have revealed that two out of three UK gamers are positive about the brands they see advertised in games. Over half of the 3,500 UK gamers surveyed said that they had seen an in-game advertisement in the past 12 months. One third said that… Continue reading UK Gamers Positive About In-Game Ads
More Gaming articles
New software for the Playstation 3 will allow the console to become a personal video recorder, letting users record and playback digital terrestrial television.The PlayTV software will be available first in the UK, France, Germany and Spain from early next year, with more countries to follow.Recorded programmes can be streamed over a wireless internet connection… Continue reading PS3 To Become PVR
The biggest real term increase in the gaming and computer sector was enjoyed by Official Nintendo Magazine, which grew by almost 12,500 copies year on year, a percentage increase of nearly 35%, taking its total to more than 47,900.There was also a healthy rise for Future Publishing’s Xbox publications. Xbox World 360 went up by… Continue reading ABC Results Jan-Jun 2007:Official Nintendo Magazine Records Largest Increase in Gaming Sector
In-game ads have a positive impact on metrics like brand familiarity, ad recall and ad rating – even increasing purchase consideration by an average of 41%, according to a new report from Microsoft’s Massive. Conducted by Nielsen Entertainment, the study surveyed more than 600 Xbox 360 and PC players of Electronic Arts’ Need for Speed… Continue reading In-Game Ads Increase Purchase Consideration
A new study on in-game advertising from Double Fusion and Interpret has found that 75% of gamers engage with at least one ad per minute across most, but not all, game types, whilst 81% of gamers engage at least every other minute. The research, designed with and conducted by new media research firm Interpret LLC,… Continue reading Gamers Engaging With In-Game Ads
The US game console market is forecast to generate cumulative revenues of $66 billion through 2012, according to a new report from JupiterResearch. The US Console Games Forecast, 2007 to 2012 report says that competition for console households over the next five years will be fiercer than ever and will result in a close sharing… Continue reading US Game Console Market To Grow
The number of unique visitors to online gaming sites has reached almost 217 million worldwide – a year-on-year growth of 17% – according to new research from comScore. The comScore World Metrix study took into account all sites that provide online or downloadable games, excluding gambling sites. The sector attracted 28% of the total worldwide… Continue reading Visitors To Online Gaming Sites Reaches Almost 217 Million
The global in-game advertising market, which generated $77.7 million globally in 2006, continues to develop at an exponential rate, according to new research from Yankee Group. By 2011, Yankee Group says that worldwide in-game advertising expenditures (fixed product placement/static ads and dynamic ads) will grow to $971.3 million. According to the Advertising and Games: 2007… Continue reading In-Game Ad Market Growing At Exponential Rate
Game advertising spending in the US will grow from $370 million in 2006 to more than $2 billion in 2012, according to Electronic Gaming in the Digital Home: Game Advertising, a new report from Parks Associates. Over that time, game advertising will achieve a compound annual growth rate (CAGR) of 33%, much higher than that… Continue reading US Game Adspend To Break $2 Billion Barrier By 2012
By the end of 2011, 80% of active internet users (and Fortune 500 enterprises) will have a ‘second life’ online, according to Gartner, Inc. Steve Prentice, vice president and analyst at Gartner, said: “The collaborative and community-related aspects of these environments will dominate in the future, and significant transaction-based commercial opportunities will be limited to… Continue reading 80% Of Active Internet Users To Have Virtual Lives