The results of a new study suggest that brands should invest in online video as it “maps engagement, sharing and purchase behaviours.”
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Starcom MediaVest’s head of thought leadership, Steve Smith, outlines the opportunities presented by Smart TVs.
Sean Dromgoole, founding partner of Some Research – qualitative research providers for the video games industry – on the competitive forces impacting the games industry as it emerges into the questioning light of day.
The video games industry across the USA and Western Europe will witness steady growth through to 2015, reaching $15.7 billion and €10.2 billion respectively in total retail value, according to a new Console, Handheld and PC Gaming report from Futuresource Consulting.Across both regions, the packaged games market will start to witness a slow decline in… Continue reading Video Games Industry Driven by Online as Digital Delivery Comes to the Fore
Zynga has announced its own social network for gamers, called “Zynga with Friends”, which will connect players of the company’s applications together.
The Future Foundation’s Richard Nicholls on gamification…
Toby Beresford, social media and gamification consultant, on how games can learn from TV, a successful gameshow designed with dual screens in mind and new questions for gamification experts to ask…
News Corp is set to launch a number of apps on Microsoft’s Xbox Live platform for its Gold users.
BARB’s future focus is on measuring viewing on other devices. It is adding web TV measurement to a further 1000 panel homes next year and this could be the point at which it can start reporting on viewing through laptops and PCs.
Newsline is currently attending the Ignition: Future of Media conference in New York. The theme is “The Money is Back”.