According to new research from eMarketer, marketers will spend $220 million worldwide on advertising in social games and applications in 2010.
More Gaming articles
It’s summer, and the spirit of fun is upon us at the Future Foundation – so this month’s article focuses on games, gaming and just how serious the business of fun has become…
According to new research from the Entertainment Software Association (ESA), 67% of American households play computer or video games.
Google has invested between $100 million and $200 million in online social gaming company Zynga, according to a report from TechCrunch.
A new report from comScore forecasts a bright future for the US mobile gaming market, despite a 13% decline in the number of US mobile gamers during the past year.
Social gaming promises to deliver mass market appeal, as well as fresh opportunities for brands to engage with consumers, according to the results of a new survey from Lightspeed Research and Trendstream.
A new study reveals that three out of four US sports fans say that in-game advertising plays a part in reinforcing a company’s real-world sport sponsorship.
Electronic Arts has acquired Playfish, a firm specialising in social networking games, for a figure which could rise to $400 million.
The global mobile games market is expected to grow to $11.7 billion by 2014 due to the increasing popularity of Apple’s iPhone and iPod Touch, according to a series of new reports from DFC Intelligence.
Britain has more online and console gamers than anywhere else in Europe, according to the 2009 UK National Gamers Survey from TNS and Gamesindustry.com.