US in-game advertising spend is expected to range between $1.6 billion and $1.8 billion by 2010, with Mitch Davis, chief executive officer of Massive, estimating the medium to account for 3% of total media spend.Elsewhere, industry sources are less optimistic about the medium’s growth, with Jay Horowitz, an analyst with Jupiter Research, estimating in-game advertising… Continue reading US In-Game Adspend To Reach $1.8 Billion By 2010
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One third of adults spend ten hours or more a week playing a console or PC games, compared to just 11% of teens, according to results from a new study released by the Consumer Electronics Association (CEA). The study found that the PC dominates the adult gaming world, while teenagers spend more time using game… Continue reading Adults Spend More Time Gaming Than Teens
Placing adverts in video games is increasing in popularity, with a new deal between Midway Games Inc and Double Fusion signalling the rising demand and potential for advertisers. The agreement will see dynamic adverts placed in online video games that will play on next-generation consoles such as Microsoft’s Xbox 360 and Sony’s Playstation 3. According… Continue reading Advertisers Cash In On Online Games
The games market is facing a lull, with new consoles not performing as strongly as originally thought, according to new research from eMarketer. The Video Games: Where to Now? report claims that the beginning of 2006 has seen the games industry find itself in a “curious” position as it moves from one generation of console… Continue reading Games Consoles Face Lull In 2006
Asia-Pacific consumers continue to lead the world in terms of third generation (3G) mobile uptake, with 28% of users found to play single-player mobile games on a weekly basis, versus 13% in Europe and 8% in North America. According to a new report from Parks Associates, mobile phone users in the Asia-Pacific lead European and… Continue reading Asia-Pacific Leads World In 3G Uptake
The gaming sector saw a disappointing performance overall during the last six months of 2005, with all but one title seeing a decline in total sales.Future Publishing dominates this market, with the company’s PSW (Formerly Playstation World) the worst hit, with a decline of 37.6% year on year leaving a circulation of 43,708.The publisher’s NGC… Continue reading ABC Results Jul-Dec 2005:Gaming Sector Sees Dismal Year End
Europe has overtaken North America as the second largest broadband market in the world, with France currently having the most competitive market in Europe. According to the recent Ogilvyone Report, by the end of 2006, the top three countries in terms of broadband penetration will be the Netherlands at 56%, Switzerland with 51% and Denmark… Continue reading Europe Pushes Broadband Uptake Forward
Advances in mobile phone technology have seen an increase in mobile gambling, with global revenues from mobile phone casino games expected to grow at an accelerated pace through 2008, reaching over $2.2 billion by 2010. According to research from Visiongain, mobile gambling revenues will expand by more than 50% over the next four years, generating… Continue reading Global Mobile Gambling To Reach $2.2 Billion By 2010
Mobile phone gaming is growing into a multi-billion dollar market, with increasing advances in technologies pushing the industry further in terms of revenue growth. According to eMarketer’s new Mobile Gaming brief, world-wide gaming revenue reached $2.5 billion in 2005, with James Belcher, senior analyst and author of the report, saying the industry is “not a… Continue reading Mobile Phone Gaming Continues To Grow In Popularity
Specialist magazine firm, Future, has secured the licence to create the official Nintendo magazine in the UK, positioning the publisher to capitalise on the company’s forthcoming games console, the Nintendo Revolution.The exclusive licence builds on the successful relationship Future already has with Nintendo in mainland Europe, as the publisher of the French and Italian editions… Continue reading Future Scoops Official Nintendo Publishing Rights