In our latest Research Focus report, Ipsos MediaCT looks at the increasing popularity of downloadable games among next generation console owners.2008 was a record year for the UK videogames industry. Despite the economic downturn, the software market grew by over 20% year-on-year to £1.905bn (ELSPA/GfK Chart-Track figures). The vast majority of this spend was on… Continue reading Ipsos MediaCT: Is the future of gaming downloadable?
Fresh from 2009’s E3 Gaming Expo, Louise Gaynor, board director, Target Media, predicts this year’s big launches and market trends for the gaming industry…This year’s E3 Expo saw a return to form for the most illustrious gaming industry event. Huge announcements from industry giants including Microsoft, Sony, Nintendo and Activision had everybody talking. The sheer… Continue reading What to look out for in gaming in 2009
New research from Nielsen Online reveals that 37% of online US adults own a game console, while 10% plan to purchase a new console in the next 12 months.Nielsen also found that game console brands were popular online destinations in May. The Nintendo Web brand had the largest unique audience of console brands in May… Continue reading Game consoles prove popular among online US adults
The Internet Advertising Bureau has announced plans to establish a Game Advertising Council to educate marketers and ease adoption of advertising in and around video games.The IAB said the creation of the group has been driven by requests from the marketplace, IAB members and advertisers. It follows the launch of the IAB US Game Council… Continue reading IAB to create Game Advertising Council
Sixty-eight percent of American households play computer or video games, according to new research from the Entertainment Software Association (ESA), which represents US computer and video game publishers. The number of households playing games increased 3% over 2008, illustrating the expanding use of entertainment software across all demographics, said the ESA. Michael Gallagher, ESA CEO,… Continue reading 68% of US households play computer or video games
New US research has found that games consoles are the most used devices for bringing web video to the TV and will remain so through 2013.The research, from In-Stat, predicts that by 2013 over 10.7 million consoles will be used as web-to-TV mediation devices in the US.US revenue from web-to-TV streaming services will grow to… Continue reading Games consoles top choice in US for streaming TV
All you need to know about In-Game Advertising on just one page, covering definitions, impact on advertising and the current and future market.
Sony Playstation has signed a deal with NBC Universal to make its films and television programmes available for download on the console.The partnership, which follows Microsoft’s Xbox deal with the studio (see NBC Universal signs Xbox 360 movie deal), allows PlayStation Network users to download NBC TV programmes and Universal films for about $5 (£3).Content… Continue reading Sony Playstation signs NBC Universal content deal
Microsoft has signed a deal with NBC Universal to expand the film hosting service on its XBox 360 games console.The deal will enable Xbox users to download a choice of 30 Universal movies and watch them in high-definition.Universal follows Paramount Pictures and Warner Bros in agreeing Xbox movie deals with Microsoft.Microsoft has also announced plans… Continue reading NBC Universal signs Xbox 360 movie deal
Perhaps with the financial downturn forcing more people to spend time indoors it should be no surprise that some gaming magazines enjoyed growing circulation figures in the July to December ABC release.Uncooked Media’s 360 Gamer grew almost 30% year on year, taking its circulation to 18,000 copies, while Future Publishing’s Playstation Official was up by… Continue reading ABC Results Jul-Dec 2008:Big circulation increases in gaming sector
