More Gaming articles

The Internet Advertising Bureau has announced plans to establish a Game Advertising Council to educate marketers and ease adoption of advertising in and around video games.The IAB said the creation of the group has been driven by requests from the marketplace, IAB members and advertisers. It follows the launch of the IAB US Game Council… Continue reading IAB to create Game Advertising Council

Sixty-eight percent of American households play computer or video games, according to new research from the Entertainment Software Association (ESA), which represents US computer and video game publishers. The number of households playing games increased 3% over 2008, illustrating the expanding use of entertainment software across all demographics, said the ESA. Michael Gallagher, ESA CEO,… Continue reading 68% of US households play computer or video games

New US research has found that games consoles are the most used devices for bringing web video to the TV and will remain so through 2013.The research, from In-Stat, predicts that by 2013 over 10.7 million consoles will be used as web-to-TV mediation devices in the US.US revenue from web-to-TV streaming services will grow to… Continue reading Games consoles top choice in US for streaming TV

All you need to know about In-Game Advertising on just one page, covering definitions, impact on advertising and the current and future market.

Sony Playstation has signed a deal with NBC Universal to make its films and television programmes available for download on the console.The partnership, which follows Microsoft’s Xbox deal with the studio (see NBC Universal signs Xbox 360 movie deal), allows PlayStation Network users to download NBC TV programmes and Universal films for about $5 (£3).Content… Continue reading Sony Playstation signs NBC Universal content deal

Microsoft has signed a deal with NBC Universal to expand the film hosting service on its XBox 360 games console.The deal will enable Xbox users to download a choice of 30 Universal movies and watch them in high-definition.Universal follows Paramount Pictures and Warner Bros in agreeing Xbox movie deals with Microsoft.Microsoft has also announced plans… Continue reading NBC Universal signs Xbox 360 movie deal

Perhaps with the financial downturn forcing more people to spend time indoors it should be no surprise that some gaming magazines enjoyed growing circulation figures in the July to December ABC release.Uncooked Media’s 360 Gamer grew almost 30% year on year, taking its circulation to 18,000 copies, while Future Publishing’s Playstation Official was up by… Continue reading ABC Results Jul-Dec 2008:Big circulation increases in gaming sector

New research from comScore has revealed that the number of US mobile game downloaders grew 17% from November 2007 to November 2008, when 8.5 million people, or 3.8% of mobile subscribers, downloaded a game to their mobile device. Mark Donovan, comScore senior analyst, said: “The rapid growth in smartphone adoption in the United States has… Continue reading Number of US mobile game downloaders grows 17%

The online gaming site category in the US has grown 27% during the past year to 86 million visitors in December 2008, while the total time spent playing PC-based online games jumped 42%, new research has found. According to the analysis of US usage of online game sites by comScore, Americans’ total share of internet… Continue reading Growth in US online gaming

The gaming industry is growing at an unparalleled pace with the take-up of massively multiplayer online (MMO) games and virtual worlds. Ed Bartlett, co-founder of in-game advertising company IGA Worldwide, details the opportunities that this new frontier offers brands…Since Sony launched the PlayStation in 1995, gaming has stepped out of the confines of the teenage… Continue reading MMOs – the new virtual frontier for brands?