More Gaming articles

Microsoft is set to integrate Twitter and Facebook applications into the Xbox 360 games console in time for Christmas.The social network apps, which will allow users to access certain features on the sites during game play, can be downloaded from Xbox Live.Facebook members will have the option to look at friends profile updates, browse photos… Continue reading Xbox 360 to add Twitter and Facebook apps

Independent News & Media has sold its 18% stake in Cashcade for £13.2 million to digital group PartyGaming.The struggling newspaper group will receive €15.3 million for the gambling group, which owns gaming brands such as Foxy Bingo, as well as “incremental proceeds” over the next two years as long as earnings targets are met.PartyGaming’s deal… Continue reading INM offloads Cashcade asset

In our latest Research Focus report, Ipsos MediaCT looks at the increasing popularity of downloadable games among next generation console owners.2008 was a record year for the UK videogames industry. Despite the economic downturn, the software market grew by over 20% year-on-year to £1.905bn (ELSPA/GfK Chart-Track figures). The vast majority of this spend was on… Continue reading Ipsos MediaCT: Is the future of gaming downloadable?

Fresh from 2009’s E3 Gaming Expo, Louise Gaynor, board director, Target Media, predicts this year’s big launches and market trends for the gaming industry…This year’s E3 Expo saw a return to form for the most illustrious gaming industry event. Huge announcements from industry giants including Microsoft, Sony, Nintendo and Activision had everybody talking. The sheer… Continue reading What to look out for in gaming in 2009

New research from Nielsen Online reveals that 37% of online US adults own a game console, while 10% plan to purchase a new console in the next 12 months.Nielsen also found that game console brands were popular online destinations in May. The Nintendo Web brand had the largest unique audience of console brands in May… Continue reading Game consoles prove popular among online US adults

The Internet Advertising Bureau has announced plans to establish a Game Advertising Council to educate marketers and ease adoption of advertising in and around video games.The IAB said the creation of the group has been driven by requests from the marketplace, IAB members and advertisers. It follows the launch of the IAB US Game Council… Continue reading IAB to create Game Advertising Council

Sixty-eight percent of American households play computer or video games, according to new research from the Entertainment Software Association (ESA), which represents US computer and video game publishers. The number of households playing games increased 3% over 2008, illustrating the expanding use of entertainment software across all demographics, said the ESA. Michael Gallagher, ESA CEO,… Continue reading 68% of US households play computer or video games

New US research has found that games consoles are the most used devices for bringing web video to the TV and will remain so through 2013.The research, from In-Stat, predicts that by 2013 over 10.7 million consoles will be used as web-to-TV mediation devices in the US.US revenue from web-to-TV streaming services will grow to… Continue reading Games consoles top choice in US for streaming TV

All you need to know about In-Game Advertising on just one page, covering definitions, impact on advertising and the current and future market.

Sony Playstation has signed a deal with NBC Universal to make its films and television programmes available for download on the console.The partnership, which follows Microsoft’s Xbox deal with the studio (see NBC Universal signs Xbox 360 movie deal), allows PlayStation Network users to download NBC TV programmes and Universal films for about $5 (£3).Content… Continue reading Sony Playstation signs NBC Universal content deal