Revenues from online content will reach €8.3 billion by 2010 in Europe, a growth of over 400% in five years, according to a new study by Screen Digest for the European Commission’s Directorate General Information Society and Media. The nine month long consultancy project crossed many of Screen Digest’s specialist areas and so involved a… Continue reading European Online Content Revenues To Reach €13 Billion
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According to a new study from ABI Research, micropayments for consoles alone will account for over $833 million by 2011, as console vendors and their publisher partners look to monetise both in-game and game-related assets beyond initial game purchases. ABI says that as increasing numbers of gamers participate in multiplayer gaming and community features enabled… Continue reading Gaming To Be Increasingly Monetised
New research by the European Interactive Advertising Association (EIAA) shows that European online shoppers are now buying more from their browsing on the internet. The EIAA Mediascope Europe 2006 Study, managed by SPA and conducted by Synovate, explores the trends and spending patterns of Europe’s online shoppers. The research highlights the product categories with the… Continue reading European Online Shoppers Purchasing More
GCap Media’s Xfm will launch a unique interactive online radio player next week, which will enable listeners to custom make their own version of the radio station.Mi-Xfm, which will allow users to build and personalise their own station with their own type of music, has been created by the New Media team at GCap Media… Continue reading Xfm Gets Innovative With Interactive Online Radio Player
Revenue for mobile gaming in the Asia/Pacific reached US$1.56 billion in 2005, with Japan and South accounting for around half of the region’s total for the year, according to In-Stat. Future growth drivers, however, will be the large, growing mobile markets of China and India. “While there is great growth potential with expected increases in… Continue reading Mobile Gaming in Asia Pacific Worth $1.56 Billion In 2005
Gaming is the fastest growing entertainment sector in the world, and is no longer the sole territory of spotty teenagers, according to Nick Tapley, OMD Insight, speaking at the MRG conference in Vienna yesterday.With the average age of a gamer now 29, and over 40% of gamers female, advertisers are increasingly investing in this medium.… Continue reading MRG Conference: Advergaming Offers New Engagement Portal
Microsoft is to enable users of its Xbox 360 games console in the US to download films and TV shows to buy or rent, after signing deals with several TV and movie companies.The software giant has done deals with CBS, Warner Bros Home Entertainment, MTV networks and Paramount Pictures for TV and movie downloads on… Continue reading Microsoft Launches Movie And TV Downloads On Xbox 360
Future publishing has signed a deal with Sony, reviving the Official PlayStation Magazine title for a new magazine to launch next month.The magazine will continue to lead with editorial about the forthcoming PlayStation 3 console, which is launched in the UK next March, alongside coverage of portable console the PSP and the established PS2.Future will… Continue reading Future To Revive Official PlayStation Magazine
Two thirds of US online gamers are female, according to Nielsen Interactive Entertainment’s newly released third annual Active Gamer Benchmark study. The research, which puts the total figure for active gamers (those who play for more than one hour per-week) in the US at 117 million, says that 56% of those play online and 64%… Continue reading Two Thirds Of US Online Gamers Are Female
Advergaming, using games to advertise or promote a product, is thought by large advertisers to perform much better than TV advertising, according to a new report from The Bridge. The report says that large advertisers like automobile manufacturers believe that advergames perform better than TV advertising because game companies give advertisers extra control compared to… Continue reading Game Advertising Could Perform Better Than TV