Gaming is the fastest growing entertainment sector in the world, and is no longer the sole territory of spotty teenagers, according to Nick Tapley, OMD Insight, speaking at the MRG conference in Vienna yesterday.With the average age of a gamer now 29, and over 40% of gamers female, advertisers are increasingly investing in this medium.… Continue reading MRG Conference: Advergaming Offers New Engagement Portal
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Microsoft is to enable users of its Xbox 360 games console in the US to download films and TV shows to buy or rent, after signing deals with several TV and movie companies.The software giant has done deals with CBS, Warner Bros Home Entertainment, MTV networks and Paramount Pictures for TV and movie downloads on… Continue reading Microsoft Launches Movie And TV Downloads On Xbox 360
Future publishing has signed a deal with Sony, reviving the Official PlayStation Magazine title for a new magazine to launch next month.The magazine will continue to lead with editorial about the forthcoming PlayStation 3 console, which is launched in the UK next March, alongside coverage of portable console the PSP and the established PS2.Future will… Continue reading Future To Revive Official PlayStation Magazine
Two thirds of US online gamers are female, according to Nielsen Interactive Entertainment’s newly released third annual Active Gamer Benchmark study. The research, which puts the total figure for active gamers (those who play for more than one hour per-week) in the US at 117 million, says that 56% of those play online and 64%… Continue reading Two Thirds Of US Online Gamers Are Female
Advergaming, using games to advertise or promote a product, is thought by large advertisers to perform much better than TV advertising, according to a new report from The Bridge. The report says that large advertisers like automobile manufacturers believe that advergames perform better than TV advertising because game companies give advertisers extra control compared to… Continue reading Game Advertising Could Perform Better Than TV
The worldwide video game and interactive industry is expected to grow from about $29 billion in 2005 to as much as $44 billion in 2011, according to a new report from DFC Intelligence. The forecast includes revenue from video game hardware and software, dedicated portable system hardware and software, PC games, and online PC and… Continue reading Video Game Market Could Reach $44 Billion By 2011
Video game publisher Electronic Arts (EA) has signed deals with two in-game advertising companies to stream live ads into its games.The deals have been signed with Massive, owned by Microsoft, which EA said will cover up to four video games, and IGA Worldwide, which should see the company deliver advertising in up to three games.The… Continue reading Electronic Arts Signs In-Game Advertising Deals
As with the other magazine sectors, the figures returned for the first half of the year were relatively poor, with most titles registering a decline in sales.Future Publishing, which dominates the market, saw its title Xbox World 360 record an increase of 25.5% year on year (a growth in real terms of 4,712) following the… Continue reading ABC Results Jan-Jun 2006:Poor First Half Of 2006 For Gaming Magazines
British kids and teenagers have a huge appetite for playing online games, contributing to the online games audience growing over 16% in the last year, according to new research from Nielsen//NetRatings. This 16% growth, over four times the rate of overall internet growth, shows just how popular online gaming is becoming. In June, 28% of… Continue reading Youngsters Fuel Growth Of Online Game Sector
Marketers should look to massively multiplayer online games (MMOG) if they are trying to target 18-34 year old males, according to a new Universal McCann report TrendMarker, Parallel Worlds. JupiterResearch estimates that MMOG’s generate revenues of $350 billion per year, occupying about nine hours a week for the average player, while most gamers are male… Continue reading Marketers Should Look To Online Games