In-game advertising has taken a step forward today, with the announcement that phone giant Nokia has teamed up with digital communications agency Hyper to produce an online advergame using real film footage.Nokia is launching a unique online experience to promote the Nokia Multimedia Car Kit CK-20W. Digital communications agency Hyper spent three days with gaming… Continue reading In-Game Advertising Takes Its Next Step
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As with the rest of the magazine market, the gaming and computer sector also had a turbulent time, with many of the titles recording declines.Future Publishing’s Official Nintendo Magazine was not one of them though, as it recorded an increase of over 14% year on year and almost 21% period on period, no doubt due… Continue reading ABC Results Jul-Dec 2006:Turbulent Second Half For PC & Gaming Magazine Sector
Revenues from online content will reach €8.3 billion by 2010 in Europe, a growth of over 400% in five years, according to a new study by Screen Digest for the European Commission’s Directorate General Information Society and Media. The nine month long consultancy project crossed many of Screen Digest’s specialist areas and so involved a… Continue reading European Online Content Revenues To Reach €13 Billion
According to a new study from ABI Research, micropayments for consoles alone will account for over $833 million by 2011, as console vendors and their publisher partners look to monetise both in-game and game-related assets beyond initial game purchases. ABI says that as increasing numbers of gamers participate in multiplayer gaming and community features enabled… Continue reading Gaming To Be Increasingly Monetised
New research by the European Interactive Advertising Association (EIAA) shows that European online shoppers are now buying more from their browsing on the internet. The EIAA Mediascope Europe 2006 Study, managed by SPA and conducted by Synovate, explores the trends and spending patterns of Europe’s online shoppers. The research highlights the product categories with the… Continue reading European Online Shoppers Purchasing More
GCap Media’s Xfm will launch a unique interactive online radio player next week, which will enable listeners to custom make their own version of the radio station.Mi-Xfm, which will allow users to build and personalise their own station with their own type of music, has been created by the New Media team at GCap Media… Continue reading Xfm Gets Innovative With Interactive Online Radio Player
Revenue for mobile gaming in the Asia/Pacific reached US$1.56 billion in 2005, with Japan and South accounting for around half of the region’s total for the year, according to In-Stat. Future growth drivers, however, will be the large, growing mobile markets of China and India. “While there is great growth potential with expected increases in… Continue reading Mobile Gaming in Asia Pacific Worth $1.56 Billion In 2005
Gaming is the fastest growing entertainment sector in the world, and is no longer the sole territory of spotty teenagers, according to Nick Tapley, OMD Insight, speaking at the MRG conference in Vienna yesterday.With the average age of a gamer now 29, and over 40% of gamers female, advertisers are increasingly investing in this medium.… Continue reading MRG Conference: Advergaming Offers New Engagement Portal
Microsoft is to enable users of its Xbox 360 games console in the US to download films and TV shows to buy or rent, after signing deals with several TV and movie companies.The software giant has done deals with CBS, Warner Bros Home Entertainment, MTV networks and Paramount Pictures for TV and movie downloads on… Continue reading Microsoft Launches Movie And TV Downloads On Xbox 360
Future publishing has signed a deal with Sony, reviving the Official PlayStation Magazine title for a new magazine to launch next month.The magazine will continue to lead with editorial about the forthcoming PlayStation 3 console, which is launched in the UK next March, alongside coverage of portable console the PSP and the established PS2.Future will… Continue reading Future To Revive Official PlayStation Magazine