New research from comScore has revealed that the number of US mobile game downloaders grew 17% from November 2007 to November 2008, when 8.5 million people, or 3.8% of mobile subscribers, downloaded a game to their mobile device. Mark Donovan, comScore senior analyst, said: “The rapid growth in smartphone adoption in the United States has… Continue reading Number of US mobile game downloaders grows 17%
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The online gaming site category in the US has grown 27% during the past year to 86 million visitors in December 2008, while the total time spent playing PC-based online games jumped 42%, new research has found. According to the analysis of US usage of online game sites by comScore, Americans’ total share of internet… Continue reading Growth in US online gaming
The gaming industry is growing at an unparalleled pace with the take-up of massively multiplayer online (MMO) games and virtual worlds. Ed Bartlett, co-founder of in-game advertising company IGA Worldwide, details the opportunities that this new frontier offers brands…Since Sony launched the PlayStation in 1995, gaming has stepped out of the confines of the teenage… Continue reading MMOs – the new virtual frontier for brands?
T-Mobile is to become the first mobile operator in the UK to offer free ad-funded games.Customers can access at least one new game per week by joining T-Mobile’s Game Club. The first free game available to consumers is Poker Million II, which is funded by advertisers including Madagascar: Escape 2 Africa, from Paramount Pictures.In exchange… Continue reading T-Mobile to launch ad-funded mobile gaming
There has been a huge shift in consumer attitude towards the entertainment market, according to the latest reports from Verdict Research. In the 12 months to the end of 2008 Verdict predicts that the buoyant video games market will have grown by £1.37 billion – at a time when the combined music & video sectors… Continue reading Video games market overtakes music & video
Sony and Future have teamed up to develop the first weekly digital magazine to be made available via the PlayStation network.Future, the specialist magazine publisher, and Sony will produce a magazine that will allow gamers to download interactive content directly onto their PlayStation 3 consoles.Earlier this year, Future launched a monthly digital programme of articles,… Continue reading Gaming Magazine Set To Be Made Available On PS3
Entertainment, games and video sites are the most popular websites with people under the age of 23 in the UK, according to new data released by Nielsen Online today. The study shows that entertainment sites have the greatest affinity with under 12 year-olds, while gaming sites are the most popular with 12-17 year-olds and finally,… Continue reading Entertainment, Gaming And Video Sites Are Most Popular With Young People
Future Publishing’s Official Nintendo Magazine enjoyed an impressive year on year rise in circulation of around 27.5% for the January to June period according to the latest ABC data.It now has a total figure of over 61,000 copies.Playstation magazine PSM3 also reported a healthy year on year increase, of 29.5%, to more than 31,000 copies.The… Continue reading ABC Results Jan-Jun 2008:Impressive Circulation Increases In Gaming Sector
Integrating dynamic advertisements into videogame environments provides brands a measured lift in overall consumer awareness and opinion of the products they are exposed to during game play, according to a new study conducted by Nielsen BASES and Nielsen Games on behalf of IGA Worldwide. The study found that consumers reacted positively to in-game ads: 82%… Continue reading In-Game Ads See Positive Response
Reports have suggested that electronics giant Sony is working on the launch of an online video service through gaming console PlayStaton3.The company has apparently been in talks with several Hollywood studios in recent weeks and could launch the video service within months.Sony is attempting to capitalise on the worldwide presence of its PS3 console. It… Continue reading Sony Could Launch Online Video Player Through PlayStation3