As with the other magazine sectors, the figures returned for the first half of the year were relatively poor, with most titles registering a decline in sales.Future Publishing, which dominates the market, saw its title Xbox World 360 record an increase of 25.5% year on year (a growth in real terms of 4,712) following the… Continue reading ABC Results Jan-Jun 2006:Poor First Half Of 2006 For Gaming Magazines
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British kids and teenagers have a huge appetite for playing online games, contributing to the online games audience growing over 16% in the last year, according to new research from Nielsen//NetRatings. This 16% growth, over four times the rate of overall internet growth, shows just how popular online gaming is becoming. In June, 28% of… Continue reading Youngsters Fuel Growth Of Online Game Sector
Marketers should look to massively multiplayer online games (MMOG) if they are trying to target 18-34 year old males, according to a new Universal McCann report TrendMarker, Parallel Worlds. JupiterResearch estimates that MMOG’s generate revenues of $350 billion per year, occupying about nine hours a week for the average player, while most gamers are male… Continue reading Marketers Should Look To Online Games
Women represent 59% of all US consumers who play games on a mobile phone, according to Electronic Gaming in the Digital Home, a new study from Parks Associates. The research also says that women comprise 61% of all those who play mobile phone games for one to four hours per month and 58% of all… Continue reading Women Represent Almost 60% Of US Mobile Phone Gamers
The global entertainment and media (E&M) industry has entered a solid growth phase and will increase at a 6.6% compound annual growth rate (CAGR) to $1.8 trillion in 2010, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2006-2010. Digital video recorders, along with high definition television (HDTV) and digital television, will enhance the appeal of… Continue reading Solid Growth Forecast For Media Industry
Thanks to the growth in usage of video game consoles online and the continued boom in broadband take-up, the online game market is expected to grow from $3.4 billion in 2005 to $13 billion in 2011. A new study from DFC Intelligence, entitled The Online Game Market, places massively Multiplayer Online Games (MMOG’s) at the… Continue reading Online Games Could Hit $13 Billion By 2011
Advertising has become big business in the video game world, with some market analysts predicting that in-game advertising could be worth up to £2 billion by 2010. However, it is uncertain to what extent gamers are influenced by ads in games. Previously, advertising and games went together more through ‘advergaming’ where a game was designed… Continue reading In-Game Ads Look Appetising For Advertisers
Online gamers in China look set to reach 61 million in 2010, up from 25.5 million in 2005, with favourable Government policy driving growth, according to In-Stat. The high-tech market research firm claims that in 2005 there were 300 online gaming companies in China, with first-tier players such as Shanda, NetEase, The9 and KingSoft accounting… Continue reading Chinese Online Gamers To Hit 61 Million By 2010
US in-game advertising spend is expected to range between $1.6 billion and $1.8 billion by 2010, with Mitch Davis, chief executive officer of Massive, estimating the medium to account for 3% of total media spend.Elsewhere, industry sources are less optimistic about the medium’s growth, with Jay Horowitz, an analyst with Jupiter Research, estimating in-game advertising… Continue reading US In-Game Adspend To Reach $1.8 Billion By 2010
One third of adults spend ten hours or more a week playing a console or PC games, compared to just 11% of teens, according to results from a new study released by the Consumer Electronics Association (CEA). The study found that the PC dominates the adult gaming world, while teenagers spend more time using game… Continue reading Adults Spend More Time Gaming Than Teens