In 2013, the overall UK music, video and games market was worth £5.4 billion – the best it has been since 2009.
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The sharing economy – that sees goods swapped or leased – is now a well-established and growing phenomenon – yet its consumer-to-consumer nature means businesses are being cut out of the loop. What does this mean for brands?
This month, Digital Cinema Media’s CEO Simon Rees takes a look at the growing union between the film and gaming industries – and notes powerful, cross-platform opportunities for brands.
With a final year-end tally of £1.033bn, digital sales of music, video and games grew by 11.4% over 2011 to account for a quarter of the combined entertainment market.
The results of a new study suggest that brands should invest in online video as it “maps engagement, sharing and purchase behaviours.”
Starcom MediaVest’s head of thought leadership, Steve Smith, outlines the opportunities presented by Smart TVs.
Sean Dromgoole, founding partner of Some Research – qualitative research providers for the video games industry – on the competitive forces impacting the games industry as it emerges into the questioning light of day.
The video games industry across the USA and Western Europe will witness steady growth through to 2015, reaching $15.7 billion and €10.2 billion respectively in total retail value, according to a new Console, Handheld and PC Gaming report from Futuresource Consulting.Across both regions, the packaged games market will start to witness a slow decline in… Continue reading Video Games Industry Driven by Online as Digital Delivery Comes to the Fore
Zynga has announced its own social network for gamers, called “Zynga with Friends”, which will connect players of the company’s applications together.
The Future Foundation’s Richard Nicholls on gamification…