New research from IHS and WildTangent reveals an acceptance by gamers of value exchange-style advertising, with 86% of gamers saying that they prefer free games with ads over paid games without them.
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Levine said about 15 members of staff will lose their jobs as he looks to create a “smaller, more entrepreneurial endeavour” at Take-Two.
From new forms of communication to new ways of working, agencies need to embrace change or get squashed, writes Dominic Mills.
Speaking at MediaTel’s Video Upfronts on Thursday, popular YouTube video blogger Callux told Newsline his content channel could offer brands opportunities that traditional media cannot.
Sony has announced the roll-out of a cloud gaming service, PlayStation Now, giving gamers the opportunity to access a selection of games without a console.
Nvidia showcases new chip that out-performs the last-generation consoles, including the PS3 and X-Box 360, whilst only requiring 5% of their power.
In 2013, the overall UK music, video and games market was worth £5.4 billion – the best it has been since 2009.
The sharing economy – that sees goods swapped or leased – is now a well-established and growing phenomenon – yet its consumer-to-consumer nature means businesses are being cut out of the loop. What does this mean for brands?
This month, Digital Cinema Media’s CEO Simon Rees takes a look at the growing union between the film and gaming industries – and notes powerful, cross-platform opportunities for brands.
With a final year-end tally of £1.033bn, digital sales of music, video and games grew by 11.4% over 2011 to account for a quarter of the combined entertainment market.