Newsline recently spoke with Tom Barnett, MD of real time advertising start-up Switch Concepts and asked how the RTB process is evolving, the impact new technology is having on the sector and what challenges online video and mobile advertising face.
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BBC Three’s latest groundbreaking use of the televisual medium came in the form of cringe-soaked documentary The Call Centre (9pm).
What is it with Monday nights and traumatising programming? Sky Atlantic’s genre-busting epic Game of Thrones (9pm) made sure that last night was no exception.
Since the middle of April Britain’s Got Talent has been rallying up viewers in a hyperbole of flashing lights and an unjustified sense of occasion, so it’s no wonder then that the semi-finals littered over the weekend brought in impressive audiences for ITV.
This week Simon Andrews takes a look at how social is maturing as a strategic discipline, the impact of product placement in the entertainment industry and the unavoidable problem that comes with taking a multi-screen and multi-channel approach when targeting audiences.
Yesterday’s premium top shelf content kicked off with Emmerdale at 7pm on ITV and garnered an impressive audience of 6.2 million viewers.
This year’s festival was about far more than the films – it was about the stars, the parties, the fashion and some real-life drama through an audacious jewellery heist. And while this helped Chopard take the headlines, the ubiquitous presence of brands at the festival reflects the increasingly close relationship between advertising and film, says DCM’s Simon Rees.
6.7 million viewers watched as Amy and Andy cemented their new found attraction and settled down for a of spot face to face slobbering, only to be interrupted by Amy’s Mum (and Andy’s ex) Kerry announcing she’s pregnant. Uh oh!
Yesterday saw Britain’s Got Talent (ITV, 7:30pm) (the old school variety show spliced with a heavy dose of modern malice) go up against the most distracting event of the year so far – bank holiday sunshine.
April saw the return to ITV of Simon Cowell’s other cash cow TV project, Britain’s Got Talent, proving there is still an appetite for watching members of public make fools of themselves, as original drama has a great month across all the major channels.