Ahead of the much-anticipated ABC Consumer Magazines data release tomorrow, NewsLine wonders what the future holds for consumer magazines.In the last few months alone, we’ve seen Dennis launch one magazine but close another (see Dennis launches new poker magazine), Exchange & Mart migrate to a digital-only format amid falling circulation figures (see Exchange & Mart… Continue reading The future of consumer magazines
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Advertising revenue at Daily Mail & General Trust’s national newspaper division fell by 23% in January. Ad revenue was also down 40% on DMGT’s regional titles, although in a trading update released today, it said that overall revenue was up by 2% year on year in the three months to December 31, the first quarter… Continue reading DMGT sees ad revenue fall in January
News International is in talks with News Corp about creating a behavioural targeting network across its properties, on sites such as MySpace and Sky.The network would allow News International titles, such as The Sun and The Times, to share data on reader behaviour and enable brands to target across both publisher’s sites.Martin Corke, head of… Continue reading News International and News Corp in behavioural targeting talks
NME is giving out free copies of its weekly magazine in digital format for three months as part of a promotion drive in the lead-up to the festival season.The long-running music magazine has teamed up with John Menzies Digital to deliver free copies of the digital copy to thousands of readers who already interact with… Continue reading NME offers free copies of digital mag
InSkin Media, the video and rich media advertising platform, has appointed Hugo Drayton as CEO, just two months after he stepped down from the controversial behavioural targeting company Phorm.Drayton, who left Phorm after two years as CEO, previously worked as managing director of Advertising.com and the Telegraph Media Group.“InSkin is an irresistible opportunity for me.… Continue reading InSkin hires ex-Phorm executive as CEO
The social networking audience is growing rapidly, up 11% year on year in 2008, and is expected to increase further over the next five years, according to a new report from eMarketer. In 2008, a staggering 80 million people, which is 41% of the US Internet user population, visited social network sites at least once… Continue reading Social networking users soar
ITV’s Whitechapel attracted over 7.3 million peak viewers and an impressive 28.3% audience share during the all-important 9pm to 10pm peak-slot last night.More than 7.1 million average viewers tuned in to see the second of three episodes of the investigative drama, starring Rupert Penry-Jones.ITV also won the battle of the soaps last night, with Coronation… Continue reading Whitechapel pulls in over 7 million
Shares in the online market research company YouGov have halved since the company warned that half-year profits would be “significantly lower than market expectations”. However, the chief executive has defended his decision to maintain investment in the group despite the profit warning. Last Thursday, the company released a trading statement admitting that profits for the… Continue reading YouGov shares crash after profit warning
O2 has hired Shaun Gregory, former chief executive of mobile network Blyk, as managing director of its new media business.Gregory will be responsible for the overall media strategy at O2, as well as building mobile ad opportunities for brands when he takes up his role on March 1, according to reports.O2 hopes Gregory’s appointment will… Continue reading O2 appoints ex-Blyk executive to head up new media business
Shares in the online market research company YouGov have failed to recover after being driven down 50% by a profit warning.Last Thursday, the company released a trading statement admitting that profits for the six months to the end of January would be “significantly below market expectations” and that new business in the UK was much… Continue reading YouGov shares crash following profit warning
