More Industry News articles

The Financial Times has launched a mobile version of its website, in a bid to attract younger users, following the news that FT.com reached the 1 million user mark for the first time.The website, which will be available to mobile users at m.ft.com, will be consistent with the new FT.com design but will offer a… Continue reading FT.com launches new mobile version of website

Online auction site eBay has appointed its first director of advertising partnerships for the combined territories of the UK, Ireland and pan-EMEA.The move – part of the firm’s plans to bolster third-party revenue deals – sees Philip Rinn, formerly director of advertising partnerships for Ebay Advertising International, take on the role.Rinn will lead the auction… Continue reading eBay creates UK, Ireland and EMEA advertising hub

TV ad spend is predicted to fall from £3.46 billion in 2007 to £2.81 billion in 2010, despite record numbers of TV viewers, according to new research by Enders Analysis.The findings show that the first three months of this year could be down by as much as 20%, with ITV performing in line with the… Continue reading TV ad spend down despite increase in viewers

BSkyB’s first half adjusted operating profit was up 26% to £388 million, according to a financial statement released today. Reporting a strong first half performance, the satellite broadcaster also revealed an increased rate of customer growth. There was an increase in average revenue per user, up 5% year on year to reach a new high… Continue reading BSkyB announces 26% increase in operating profit

MySpace has started letting brands take over its homepage in an attempt to take on Yahoo! and Microsoft’s MSN portals.MySpace has also placed “safe havens” on its site for advertisers reluctant to place their brands on personal profile pages.The News Corp owned site has previously based its ad business on information supplied by its users.Speaking… Continue reading MySpace takes on portals for ad revenue

Though the majority of US households are ready for the changeover to digital television next month, 5.7% – or 6.5 million homes – remain unprepared according to a report from The Nielsen Company. This is an improvement of more than 1.3 million ready homes since Nielsen reported at the end of December, the company said,… Continue reading 6.5m US homes not ready for digital switchover

Jonathan Gillespie, Google UK’s head of YouTube and display, is leaving the company to join GMG Radio as its new commercial director.Gillespie, former head of radio at OMD, will be responsible for the commercial activity of the group’s portfolio of 13 Smooth, Real, Century and Rock Radio stations.Gillespie joined OMD UK in 1998, where he… Continue reading Jonathan Gillespie to join GMG Radio

Sky is set to reduce the cost of its Sky+ HD set-top box and take on 1000 more staff in a bid to get more people to sign up for high definition TV.The satellite broadcaster added 171,000 customers in the second quarter of 2008, taking its total customer base to 9.2 million – over 50%… Continue reading Sky booms in the economic downturn

As the industry contemplates the future of television following Ofcom’s PSB review and ahead of the imminent publication of Lord Carter’s ‘Digital Britain’ report, new figures show that broadcast TV viewing reached a record high last year.TV viewing figures from BARB show that the average person watched 26 hours and 18 minutes of TV each… Continue reading TV viewing reaches a record high

Subtv, the national youth media network, and Gym Screen Media, the national health club network, have agreed a merger of their ventures which will see them brought together under the newly formed Media 42 Group.The two networks will maintain their brand identity and positioning but production, technology and delivery skills will be combined in content… Continue reading Subtv and Gym Screen Media agree merger