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Dennis Publishing is set to axe the print edition of men’s magazine Maxim and run it as an online-only title after its June issue, which hits newsstands on April 23.The publishing group claims it is bolstering its online editorial team to develop more content for the Maxim.co.uk website, which currently has 500,000 unique users per… Continue reading Dennis to close print edition of Maxim UK

Cinema has continued to connect with consumers and leads other channels in terms of advertising ‘talkability’, according to the Cinema Advertising Association’s latest data.The third annual Film Audience Management and Evaluation (FAME) study reveals that visual media is leading the way in creating advertising which gets people talking, and within this cinema comes out on… Continue reading Cinema continues to connect with consumers despite downturn

The economic downturn could provide an opportunity for innovative research practices to come to the fore, according to the panel at the latest MediaTel Group seminar on the ‘Future of Media Research’.Speaking at this morning’s event, panellist Sheila Byfield, leader, business planning at Mindshare Worldwide, said: “At the danger of being shot, recessions are quite… Continue reading Economic downturn could see greater innovation in media research

Yahoo! is launching a new “highly-personalised mobile starting point to the internet” across more than 300 types of device with HTML enabled browsers.Yahoo! Mobile – which includes a new homepage browser and an application for the Apple iPhone – is available in eight countries across Europe, Asia and the Americas, including the US, Canada, UK,… Continue reading Yahoo! launches personalised mobile-web starting point

“We are drowning in data and lacking in insights,” according to Sheila Byfield, leader, business planning at Mindshare Worldwide.Speaking at this morning’s MediaTel Group seminar on the ‘Future of Media Research’, Byfield said: “If I had one wish, it would be that I had nothing to do for six months, so that I could take… Continue reading Sheila Byfield: “We are drowning in data and lacking in insights”

BBC One’s new Debbie Horsfield drama starring Sarah Lancashire and Neil Pearson pulled in just under 5 million peak viewers last night.All the Small Things premiered with 4.6 million average viewers and a 20% share during the all-important 9pm to 10pm slot, securing BBC One with the highest peak-hour ratings.Meanwhile, the last in the series… Continue reading BBC One’s new peak-hour drama steals the show

Five’s chairman and chief executive Dawn Airey claims that the government “has begun to recognise” the potential value of a merger between Five and Channel 4.Speaking at the Royal Television Society last night, Airey said that she believes the financial benefits of a tie-up between the two broadcasters would go well beyond just solving Channel… Continue reading Airey claims government “recognises” value of C4/Five merger

The Sun has teamed up with Fremantle Media to create a live, interactive gameshow for the The Sun Online in a bid to expand its digital offering.Sun Quiz Live, which will roll-out in the summer, enables users to play against each other in real time, as well as interact with the presenter, crew and their… Continue reading The Sun is set to launch a live TV quiz show

GroupM expects UK advertising spending to fall 11.2% in 2009, with global spending predicted to drop 4.4% to $425 billion.Western Europe faces a 6.7% fall this year (8.5% real) where Germany is so far proving the most resilient regional advertising market, said GroupM. In the US, spending is expected to fall by 4.3% in 2009… Continue reading GroupM forecasts 11.2% fall in UK adspend in 2009

Global Radio is set to sell its 63% stake in the national digital radio multiplex, Digital One, to its fellow shareholder Arqiva.The deal, which is thought to be for a nominal sum, will see Global swap its share of Digital One in exchange for cheaper transmission costs for its digital stations from Arqiva, according to… Continue reading Global to sell Digital One stake