More Industry News articles

Total UK adspend fell by 3.9% in 2008, with spend in Q4 2008 down 9.6% year on year, according to new research from the World Advertising Research Center (WARC) on behalf of the Advertising Association.Newspaper spending was down 12% in 2008, with magazines also suffering, down 9.9% for the full year.Newspapers grabbed a 25% share… Continue reading Total UK adspend down 3.9% in 2008

Andrew Freeman, senior consultant, media research at Harris Interactive, looks at why DAB has failed to keep up with the digital revolution…

US advertising revenue fell by around 2.6% between 2007 and 2008, according to the latest figures from Nielsen.The report for the full year of 2008 shows that Cable TV and Hispanic Cable TV were the only sectors to show ad growth, while overall expenditure declined around $3.7 billion to a total of $136.8 billion last… Continue reading US advertisers cut ad spend during 2008

Associated Newspapers launched the first ever free national daily paper in Britain 10 years ago, capturing “young, affluent” readers – some who were new to newspapers altogether and some who made the switch from other easy-reads such as The Sun and the Daily Mirror.The Metro has become one of the world’s largest circulation giveaways as… Continue reading Metro’s 10th birthday

BBC One’s Comic Relief special shows attracted the highest ratings last night and helped the channel secure the peak audience from 7.30pm onwards, ahead of its terrestrial rivals.Eastenders started off BBC One’s peak run – with more than 8.6 million average viewers and a 39% audience share between 7.30pm and 8pm.Comic Relief’s one-off documentary, Kilimanjaro… Continue reading Comic Relief wins over viewers

Carat’s press director Dominic Williams is convinced that there is “too much choice” in the men’s magazine market and predicts more closures in 2009.Speaking at MediaTel Group’s ‘Future of Consumer Magazine’ seminar on Wednesday, Williams said: “There is too much choice. It’s a much tougher market now and there will definitely be more closures in… Continue reading Williams: “There is too much choice in the men’s magazine market”

ITV and the BBC have signed a memorandum of understanding that could see the pair co-locating regional news centres and sharing technical facilities.ITV said that it estimates that there is the potential for a saving of £1.5 million in 2011 rising incrementally to around £7 million per annum by 2016.According to ITV, the current cost… Continue reading ITV and BBC could share regional news centres

Independent News & Media’s incoming chief executive Gavin O’Reilly rebuffs claims that the struggling Independent titles are up for sale or due to be closed.However, the son of Sir Anthony O’Reilly – who announced plans to step down from INM after 36 years earlier today (see Sir Anthony O’Reilly is set to leave INM)- did… Continue reading New INM chief says Independent is not for sale

Bauer Media’s national radio brand Kiss has introduced a new mobile streaming service.Currently, the Kiss Kube “listen live, listen again” media player carries a wide range of the brand’s network daytime and specialist audio output online.This offering will now also be available on the iPhone/iPod Touch platform, in what Bauer says is a radio industry… Continue reading Kiss unveils new mobile streaming service

Independent News & Media’s long-running chief executive Sir Anthony O’Reilly will step down on May 7 and be replaced by his son, Gavin O’Reilly.O’Reilly has announced plans to retire as chief executive and as a director of the board of the Independent owner in two months time, on his 73rd birthday.He is currently the largest… Continue reading Sir Anthony O’Reilly is set to leave INM