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Lord Carter claims that a tie-up between BBC Worldwide and Channel 4 was “not a firm proposal” in his Digital Britain report and said that subsequent descriptions of the option as a merger were “very unhelpful”.Speaking at the MediaGuardian Changing Media Summit in London today, the communications, technology and broadcasting minister said: “It is not… Continue reading Lord Carter plays down C4/BBC Worldwide proposals

H Bauer is set to launch a new credit crunch cookery magazine called Eat In, in a bid to defy the on-going advertising downturn.Bauer’s new title, which is expected to hit the newsstands on March 31, aims to “capitalise on the UK’s increasing obsession with home cooking”, according to the publisher.The monthly magazine will be… Continue reading Bauer launches new magazine despite downturn

American consumers say they are more likely to act upon articles that include brand information than banner ads, pop-up ads, email offers or sponsored links, according to a new survey. The US study of 1,074 adults, conducted online by Opinion Research Corporation in March 2009, was sponsored by Adfusion, an article-based advertising network and a… Continue reading Americans online prefer article based ads

Aegis has reported a 25.7% increase in underlying pre-tax profits in 2008, with revenue up 21.3%, and operating profit up 26.8%. However, the media buying and research group announced that it is to cut 5% of its global workforce, around 780 employees, as it seeks to cut costs in the economic downturn. The firm said… Continue reading Aegis’ pre-tax profits up 25.7% in 2008

Aegis is to cut 5% of its global workforce, around 780 employees, as it seeks to cut costs in the economic downturn.The firm revealed the cuts today as it announced its financial results for 2008. It said that the job losses would help it save £20 million in 2009.Aegis reported a pre-tax profit of £166.8… Continue reading Aegis to cut 5% of global workforce

The last episode of David Attenborough’s nature documentary series pulled in more than 4.1 million peak viewers during the all-important 9pm to 10pm slot last night.Nature’s Great Events, which saw Attenborough explore the marine life along the coast of Alaska and British Columbia, attracted over 4 million average viewers and a 17.9% share in the… Continue reading Nature’s Great Events finale pulls in the highest ratings

A new survey claims that 50% of the UK population have used on-demand services, with 20% using them every week.The survey, commissioned by the Association for Television On Demand (ATVOD) and conducted by YouGov, found that viewing is across a range of platforms with 48% of those using on demand services watching through their TV,… Continue reading Half of Britons now using video-on-demand

The Sun is set to launch an online radio station, Sun Talk, on April 20 as part of News International’s £1 million investment in to new TV and radio studios.Former talkSPORT host and current Sun columnist, Jon Gaunt, will host the online-only radio station every morning between 10am and 1pm, according to reports.News International is… Continue reading Sun to launch online radio station

A new survey has revealed that US consumers are confident in the uptake of mobile TV and video, with 78% expecting an increase in usage by 2010. According to the results of QuickPlay Media’s second annual independent Market Tools survey, the number of people watching TV and video content on their mobile device has remained… Continue reading US consumers confident in the uptake of mobile TV and video

ITV1’s new three part documentary series, about life inside Holloway women’s prison in north London, pulled in the highest ratings during the all-important 9pm to 10pm slot last night.More than 4.3 million peak viewers tuned in to get an insight into a day in the life of officers and medical staff, as they cope with… Continue reading ITV’s new Holloway secures the peak-time ratings